Marketing Management and Business (top up) BA (Hons)

If you already have a HND or foundation degree, this course will allow you to top it up to an honours degree with just one year of additional study. You’ll build on your all-round knowledge of business including organisational theory, business models, and factors that underpin a firm’s ability to deliver on the triple bottom line.

The course also includes specialist modules in marketing that cover topics like buyer behaviour, marketing communications, marketing management and marketing strategy. With a marketing specialism as part of your degree award, you’ll have an extra edge in employability.

Standard Entry

BTEC HND/Foundation degree, or equivalent in a related subject.

If you have taken a BTEC HND programme we will usually expect you to have performed to an average of Merit standard.

If you have taken a Foundation Degree we will be looking for performance to Commendation level or 60% average.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or an approved equivalent*).

At the end of this course there are logical career paths into business, marketing, advertising and PR, both in the UK and around the world. You can also undertake further study at postgraduate level with a course such as our Digital Marketing MSc. If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you will have strong employability as a result of having acquired the characteristics of a Northumbria graduate. These include critical reflection and self-learning, collaboration and curiosity, and the ability to apply your knowledge to solve problems in ways that are sustainable and ethical.