Northumbria University Newcastle - Marketing BA (Hons)

Northumbria University Newcastle

Marketing BA (Hons)

From clothes and technology, to food and entertainment, the products and services we buy help define our lives. And as a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree.

During our Marketing BA (Hons) course, your studies will comprise two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing.  

You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

Entry Requirements

Standard Entry

128 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

Career Prospects

Making your career happen is at the heart of all our Business courses – with every module designed to reinforce the transferable skills you’ll need in the workplace. We’ve also introduced two dedicated modules focusing on career-development skills: Marketing Study and Consultancy Skills, and Preparing for Professional Practice. 

Beyond the classroom, you’ll have opportunities to develop your career through practical experience and wider learning. In your second year, you can spend a semester studying abroad, or take an extra year before your final year studying elsewhere in the EU, or further afield such as the USA, Australia or China. 

Once you complete your studies, you’ll be in an excellent position to apply for graduate training schemes and graduate roles across the business world – from large corporations to small and medium-sized enterprises. Previous graduates have gone on to a variety of marketing roles covering everything from digital marketing and customer experience to market research. Should you wish to push your knowledge even further, the course also prepares you for postgraduate study – for example, on our MSc in Digital Marketing. 

Course Details

In your first year, you’ll be introduced to key global marketing principles as well as the core analytical skills required for building effective marketing strategies. Studies in subsequent years include modules covering a wide range of marketing disciplines – from content marketing, consumer experience and market research and planning, to digital and data driven marketing and branding. 

You’ll learn through a variety of teaching methods including lectures, seminars, problem-based workshops, webinars, case discussions, practical activities, group work and tutorials. To help you develop your independent learning skills, you’ll also complete directed tasks – assignments you undertake in your own time.   

Year 1

Financial Decision Making (Core,20 Credits)
Business Analysis for Decision Making (Core,20 Credits)
Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)
Preparing for Professional Practice (Core,20 Credits)
Marketing Study and Consultancy Skills (Core,20 Credits)
Global Marketing and Communications (Core,20 Credits)
Introduction to Marketing (Core,20 Credits)

Year 2

Business Research and Analysis (Core,20 Credits)
Human Resource Management Essentials (Core,20 Credits)
Digital Business: Models, Marketing and Operations (Core,20 Credits)
Market Research and Planning (Core,20 Credits)
Retail and Multichannel Marketing (Optional,20 Credits)
Customer Experience Marketing (Optional,20 Credits)
Dynamics of Marketing in Sport, Music and Fashion (Optional,20 Credits)
Communications and Content Marketing (Optional,20 Credits)
Newcastle Business School Study Abroad Semester (Optional,60 Credits)

Year 3

Year in International Multidisciplinary Innovation (4 modules studied in Amsterdam (Semester 1) & Newcastle (Semester 2) (Optional,120 Credits)
Newcastle Business School Work Placement Year (Optional,120 Credits)
Newcastle Business School Study Abroad Year (Optional,120 Credits)
Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)
Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

Year 4

Marketing Metrics (Core,20 Credits)
Responsible Marketing Strategy (Core,20 Credits)
Buyer Behaviour and Integrated Marketing Communications (Optional,20 Credits)
Brand Management (Optional,20 Credits)
Digital and Data Driven Marketing (Optional,20 Credits)
B2B Marketing and Sales Management (Optional,20 Credits)
Marketing Dissertation (Optional,40 Credits)
Marketing Management Enquiry (Optional,40 Credits)
Undergraduate Consultancy Project (Optional,40 Credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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