Northumbria University Newcastle - International Sport Management MSc

Northumbria University Newcastle

International Sport Management MSc

Our International Sport Management programme has been created to critically analyse the decisions that drive this profitable global market.
Within each module of study, you will develop vocationally relevant experience and skills. This includes strategic planning, human resource management, organisational theory and leadership, sport sponsorship, marketing and finance.

  • The programme empowers current and future leaders to acquire advanced knowledge and intellectual skills necessary for career progression. It encourages you to develop an understanding and respect for a globalised society with diverse needs. It is suited for those who wish to become a more effective and enterprising managers in a knowledge-based global sports economy.
  • This Sports Management course balances an inter-disciplinary and multi-disciplinary approach to study. The programme prides itself on the importance of contemporary theory and practice within its delivery. You will apply models and theories in a critically reflective and creative approach to address real-life industry problems. Additionally, you will also be encouraged to study contemporary practices that promote sustainability. This includes changes being made to facilities, events, campaigns and widening participation across all aspects of the sector.

Entry Requirements

Applicants should normally have:

A minimum of a 2:2 honours degree, ideally in a sport-related subject, or an academic qualification in a non-sport discipline with a demonstrable interest in sport.

English Language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 6 in each component (or approved equivalent*).

Career Prospects

Throughout the programme, you will have the opportunity to meet and learn from sport managers and employers, both in-class and at extra-curricular events. You will also be encouraged and supported to find vocational opportunities to experience the sport industry first-hand, for example volunteering at sport events, or possibly even undertaking an internship. Such experiences will enhance your employment prospects.

We believe that our strategy of promoting employability, enterprise, and entrepreneurship throughout the programme is successful, with our students achieving high levels of employment, in a wide range of graduate-level sport-related (and non-sports-related) jobs around the world. Some examples of where our MSc students have ended up working are:

  • National Manager for Events at Triathlon Australia
  • Sponsorship Manager at Rot-Weiss Essen e.V. (German professional football club)
  • Marketing Manager at BEKO Basketball Bundesliga
  • Retail Marketing Manager at Porsche Design Group
  • Sponsorship and Client Services Manager at British Athletics

Course Details

You will discuss key issues around International Sport Management, events, marketing and sponsorship.

You will be immersed within the sport-rich community of learning and practice at Northumbria. There are volunteer and employment opportunities within university sport to help you develop your skills, experience and network.

To facilitate and maximise your learning, a range of assessment methods are used throughout the programme. They are based around practical scenarios to enable your learning to be later applied within professional environments. Assessments may include professional reports, oral presentations, creative design tasks and individual written essays. Assessment will culminate with an applied research project.

Year one

Academic Language Skills (ALS) for PG Sport, Exercise and Rehabilitation students (Core – for International and EU students only,0 Credits)
Sport Research Methods (Core,20 Credits)
SER PG Project (Core,60 Credits)
Sport Professional Practice (Optional,20 Credits)
International Resource Management for Sport (Core,20 Credits)
The Sport Marketing Process (Core,20 Credits)
International Sport Policy and Contemporary Society (Core,20 Credits)
Strategic Sport Leadership and Governance (Core,20 Credits)
Sponsorship and Strategic Sport Brand Management (Optional,20 Credits)
International Sport Event Management (Optional,20 Credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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