Digital Marketing MSc (with advanced practice in second year)

Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

As the digital era develops and our reliance on digital technology increases, so does the need for marketing professionals to develop, innovative digital and online marketing strategies to ensure businesses remain competitive and implement successful digital marketing campaigns.

Our two year MSc Digital Marketing with advance practice focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.

Our Digital Marketing master's also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The master’s in digital marketing also covers themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

Standard Entry

You should hold a first degree in any discipline (the normal entry requirement is a honours degree, minimum lower second class), whilst others are welcome to apply because of their relevant work experience.  You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application.

International/English Language Requirements:

International applicants are required to have one of the following English language qualifications with grades as shown below.

• A British Council International English Language Testing System (IELTS) score of 6.5 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 5.5
• Pearson Academic score of 62 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you will leave with invaluable skills including;

• team working
• managing business intelligence and project management
• a highly developed sense of cultural, emotional and ethical awareness.

You will also leave with an impressive, industry-relevant portfolio for future employers. In the second year of the course you will be gaining workplace experience and putting your new learning into practice. You will develop a track record of achievement that will help you stand out from other job applicants. We will help you find an internship/project that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students. However, it is important to remember that ultimately it is your responsibility to secure your placement.