Northumbria University Newcastle - Business and Marketing BA (Hons)

Northumbria University Newcastle

Business and Marketing BA (Hons)

With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing. 

During our Business and Marketing course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.

Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. 

You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

Entry Requirements

Standard Entry

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator:

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

Career Prospects

Making your career happen is at the heart of all our Business courses – with every module designed to reinforce the transferable skills you’ll need in the workplace. We’ve also introduced two dedicated modules focusing on career-development skills: Marketing Study and Consultancy Skills, and Preparing for Professional Practice. 

Beyond the classroom, you’ll have opportunities to develop your career through practical experience and wider learning. In your second year, you can spend a semester studying abroad, or take an extra year before your final year studying elsewhere in the EU, or further afield such as the USA, Australia or China. 

There’s also the option of a work placement year, while our Marketing Internship Programme is on hand to help you gain hands-on marketing experience. And there’s our Business Clinic, offering you the chance to work with real clients to help solve their business challenges.  

Course Details

You’ll learn through a variety of teaching methods including lectures, seminars, problem-based workshops, webinars, case discussions, practical activities, group work and tutorials. To help you develop your independent learning skills, you’ll also complete directed tasks – assignments you undertake in your own time.   

We back up all our teaching with well-designed support systems to help you get the most from your opportunities. And we make sure that we build extensive feedback, from both tutors and peers, into the course. Throughout your studies, you’ll be able to discuss any academic or personal issues with your Personal Tutor.   

Assessments involve applying business principles to solve problems and then demonstrating your thinking through business reports, presentations, portfolios and more. In the final year, you’ll complete an assessed dissertation, management enquiry or consultancy project. 

Year 1

Financial Decision Making (Core,20 Credits)
Business Analysis for Decision Making (Core,20 Credits)
Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)
Preparing for Professional Practice (Core,20 Credits)
Business, Economy and Society (Core,20 Credits)
Marketing Study and Consultancy Skills (Core,20 Credits)
Introduction to Marketing (Core,20 Credits)

Year 2

Business Research and Analysis (Core,20 Credits)
Human Resource Management Essentials (Core,20 Credits)
Digital Business: Models, Marketing and Operations (Core,20 Credits)
Market Research and Planning (Core,20 Credits)
Dynamics of Marketing in Sport, Music and Fashion (Optional,20 Credits)
Communications and Content Marketing (Optional,20 Credits)
Applied Logistics and Supply Chain Management (Core,20 Credits)
Newcastle Business School Study Abroad Semester (Optional,60 Credits)

Year 3

Year in International Multidisciplinary Innovation (4 modules studied in Amsterdam (Semester 1) & Newcastle (Semester 2) (Optional,120 Credits)
Newcastle Business School Work Placement Year (Optional,120 Credits)
Newcastle Business School Study Abroad Year (Optional,120 Credits)
Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)
Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

Year 4

Project Management (Core,20 Credits)
Marketing Metrics (Optional,20 Credits)
Responsible Marketing Strategy (Core,20 Credits)
Buyer Behaviour and Integrated Marketing Communications (Optional,20 Credits)
Brand Management (Optional,20 Credits)
Digital and Data Driven Marketing (Optional,20 Credits)
B2B Marketing and Sales Management (Optional,20 Credits)
Marketing Dissertation (Optional,40 Credits)
Marketing Management Enquiry (Optional,40 Credits)
Undergraduate Consultancy Project (Optional,40 Credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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