Northumbria University London

MSc Digital Marketing with Advanced Practice

Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing with Advanced Practice programme has been designed to accelerate your career potential in a rapidly developing sector. The Advanced Practice stage of this Masters degree includes the option of a 12-15 week internship or applied group consultancy project in your penultimate semester, giving you valuable work experience and business insights.

This option offers the opportunity to spend three months gaining all-important work experience and employability skills in a professional work setting. You may be able to extend this over more than one semester in cases where it is adjacent to a vacation period. Support is provided to help source opportunities and to perfect the applicant CV but ultimately the onus is on the student to secure the internship position.

Key facts

  • Learn how to integrate new digital tactics and strategies with traditional marketing tools and practices
  • Put your learning into practice with an internship or group consultancy project
  • Develop your understanding of leadership and management

Entry Requirements

Academic requirements

  • Minimum 2:2 (second class) honours degree from a UK university, or equivalent, in any discipline

If you don’t meet the academic requirements

Applicants are welcome to apply with relevant work experience. You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application.

English language requirements

  • Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

Career Prospects

Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies.

Course Details

All modules are core and 20 credits unless otherwise stated.

Year 1

Strategic Marketing in the Digital Era
The Digital Customer Journey: Data, Profiling and CRM
Digital Campaign Management and Media
Marketing Metrics and Analysis
Leadership and Management Development
Research Methods and Analytics for Business Practice
Academic Language Skills for Post-Graduate Business Students (0 credits)

Year 2

For students completing an internship
Internship (60 credits)
The Newcastle Business School Masters Dissertation (60 credits)
For students undertaking a consultancy project
Business Clinic PG Group Consultancy Project (60 credits)
Depending on what grade you achieve for the Consultancy Project, you will progress to one of the following modules:
Applied Management Work Investigation (60 credits)
The Newcastle Business School Masters Dissertation (60 credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.