- MSc Business with Marketing Management with Advanced Practice

Northumbria University London

MSc Business with Marketing Management with Advanced Practice

As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management with Advanced Practice programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.

The Advanced Practice element of this programme will enable you to extend your studies to include either an internship or an applied group consultancy project working with a real organisation on a live business problem, developing valuable work experience and business insight.

This course is part of our Newcastle Business School, which is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest-serving global accrediting body for business schools that offer undergraduate, master’s, and doctoral degrees in business and accounting.

Key facts

  • Develop a broad understanding of the global business environment
  • Specialise in marketing management in the second semester
  • Understand the importance of marketing within an international context
  • Part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation
  • Put your learning into practice with either an internship or an applied group consultancy project
  • Developed for non-business graduates

Entry Requirements

Academic requirements

  • Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university

Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered.

English language requirements

Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

Career Prospects

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Contemporary Issues in Consumer Behaviour, Global Consumers and Marketplaces, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.

Course Details

All modules are core and 20 credits unless otherwise stated.

Year 1

Strategic Management for Competitive Advantage (40 credits)
Leadership and Management Development
Research Methods and Analytics for Business Practice
Contemporary Issues in Consumer Behaviour
Global Consumers and Marketplaces
Academic Language Skills for Post-Graduate Business Students (0 credits)

Year 2

For those completing an internship:
Internship (60 credits)
The Newcastle Business School Masters Dissertation (60 credits)
For those not completing an internship:
Business Clinic PG Group Consultancy Project (60 credits)
Depending on what grade you achieve for the Consultancy Project, you will progress to one of the following modules:
The Newcastle Business School Masters Dissertation (60 credits)
Applied Management Work Investigation (60 credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.