MSc Business with Marketing Management

As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest-serving global accrediting body for business schools that offer undergraduate, master’s, and doctoral degrees in business and accounting.

Key facts

• Develop a broad understanding of the global business environment
• Specialise in marketing management in the second semester
• Understand the importance of marketing within an international context
• Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation
• Developed for non-business graduates

Academic requirements

• Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university

If you don’t meet the academic requirements

Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered.

English language requirements

Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Contemporary Issues in Consumer Behaviour, Marketing in a Global Context, and the dissertation – you’ll have a particular edge in roles related to marketing.