- MA Luxury Brand Management

Northumbria University London

MA Luxury Brand Management

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

Key facts

  • Develop your skills in enterprise and leadership in the growing luxury brand sector
  • Enhance your understanding of the production, distribution and strategic positioning of luxury goods
  • The programme includes a live project, giving you a hands-on experience with a luxury brand company based on real-life situations
  • Prepare yourself for managerial roles in the luxury brand industry
  • Also available as MA Luxury Brand Management with Advanced Practice
  • Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training

Entry Requirements

Academic requirements

  • Minimum 2:2 honours degree, or equivalent, from a recognised university in any subject

If you don’t meet the academic requirements

Applicants with non-standard prior learning and or relevant work experience and training are encouraged to apply. A CV (curriculum vitae) made up of prior work experience and training would need to be submitted for consideration by our faculty alongside the standard application.

Candidates coming through the non-standard route, such as through relevant work experience or old qualifications, will be invited to discuss their application.

All applications will be considered on an individual basis.

Alternatively, you may also be eligible for our Pre-Masters courses. These are pathway programmes designed specifically for students who are looking to progress on to a Masters degree.

Please visit our entry requirements page for country-specific qualifications.

English language requirements

Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent

Career Prospects

he programme focuses on developing practical and employer-facing competencies particularly through the ‘live project’ module plus a range of entrepreneurial management skills embedded in all modules.

The programme encourages the development of entrepreneurial behaviours such as setting clear goals that you need to enter and succeed in your future career aspirations, including becoming global luxury brand managers who are critical and independent thinkers and not afraid to ask the big and, often challenging questions.

The programme is designed to increase employability skills through the acquisition of new knowledge that has direct applicability to the workplace. There is the opportunity throughout the programme for students to apply knowledge to workplace situations via the luxury brand project where you will develop practical applications to complex and unpredictable problems.

Course Details

All modules on this course are core and 30 credits unless otherwise stated

Luxury Brand Management
Luxury Brand Value
Luxury Industry Project
Design Process
Academic and Professional Development (0 credits)
Luxury Brand Management Dissertation (60 credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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