Marketing Management MSc

Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.

Why study Marketing Management at Middlesex University?

The programme aims to prepare students for successful employment by providing a range of knowledge and skills that will allow them to reach strategic and tactical marketing decision-making by working collaboratively and individually. It is designed to develop students’ understanding of Marketing Management and its integration into the organisation’s overall corporate strategy. This will be achieved by allowing students to acquire and apply the latest thinking and practice in Marketing Management in a rapidly changing, digital environment.

Course highlights

• Enable students with no or limited knowledge of marketing to develop an advanced level of understanding and critical reflection of the field.
• Provide students with the necessary skills required for becoming a professional marketer across a diverse range of organisations and industry sectors, within a global and multicultural context.
• Develop students’ ability to undertake research on topics relevant to the context and content of marketing management.
• Prepare students for senior marketing management positions or further study.

• A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
• An equivalent qualification accepted by the Academic Registry of the University, or
• A professional qualification deemed to be of an equivalent standard
• For international applicants whose first language is not English, the requirement is that they have IELTS 6.5 (with a minimum 6.0 in all four components) or equivalent.

The MSc Marketing Management degree offers a diverse career path, allowing individuals to pursue roles in various industries. A holistic understanding of marketing across the organization is crucial for senior roles or starting a career path. Graduates have gone on to become Regional Managers, Data Editors, Executive Directors, Heads of Marketing, Marketing and Recruitment Professionals, Marketing Executives, Marketing and Growth Leaders, Digital Marketing Specialists, Strategic Account Managers, Project Managers, Analysts, and Marketing Managers. Past graduates have also held positions in various countries, such as India, Germany, and India.