Digital Marketing MSc

Middlesex University's MSc Digital Marketing program prepares students for the dynamic world of digital marketing. The program emphasizes social awareness and responsible marketers who can adapt and innovate in different marketing environments. With the demand for digital marketing skills increasing, there is no better time to join the industry. The program is designed with a teaching philosophy that puts students at the heart of the learning experience, offering a unique practitioner-focused learning experience. The program is supported by digital advertising practitioners and industry-based agencies, and is accredited by the Chartered Institute of Marketing (CIM). The program also offers industry-placed experience and IAB UK industry training via online learning.

• Normally a second class honours degree or above in Marketing, or a business related field. Applicants without a business degree will also be considered and are encouraged to apply.
• A professional qualification of an equivalent standard is acceptable.
• You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

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  The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components).

   
  

  
  

The MSc Digital Marketing program offers a diverse learning experience that caters to students' diverse learning styles and approaches. It is practice-based and hands-on, providing graduates with the knowledge and skills necessary for various marketing roles, including Digital Marketing, Digital Analytics, Entrepreneurship, Content Marketing, Social Media Executive, and Paid Media Executive. The program also allows students to pursue careers in various industries, such as starting their own business, joining a small start-up or family business, setting up a digital marketing consultancy, or joining a marketing department for a brand or agency.
Existing graduates have gone on to work in various roles, including Digital Marketing Agency setups in India, China, Amazon India, Nigeria, France, India, Vietnam, London, and Germany. The MSc Digital Marketing course also benefits from several industry partnerships, such as the Chartered Institute of Marketing (CIM), Hootsuite, HubSpot, and IAB.
CIM is the leading professional body for marketers worldwide, and Middlesex University has partnered with CIM to offer students the opportunity to gain CIM professional qualifications through their Graduate Gateway program. Hootsuite is the world's first social media management platform, adapting its software to help businesses reach customers more efficiently across multiple platforms, improve customer service, and gain deeper analytics and consumer insights. HubSpot is a CRM platform that connects marketing, sales, content management, and customer service.
IAB, the industry body for digital advertising, is uniquely placed to bring the latest news and best practices in digital advertising. It brings together members from media owners, ad tech, agencies, and advertisers to share best practices, develop guidelines, and demonstrate the effectiveness of digital for brands. The program aims to ensure the industry thrives and that advertisers can harness the power of digital advertising effectively.