The world has changed.
Brands and the way they communicate with consumers has to demonstrate flexibility, adaptation, empathy and experience. Organisations have to prove their commitment through relevant products and play a meaningful role in addressing societal issues. Moreover, brands need to create conversations which build trust and communicate their value propositions in ways that resonate with the consumers at every touchpoint in their journey. The MSc In Branding and Marketing Communication programme will enable you to develop your understanding of the ‘phy-gital’ space in which brands exist and communicate.
Through real-time assessment and learning, you will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction. Your programme will be made up of students from a diversity of backgrounds and give you an appreciation of how the future of brand communication is about innovating naturally and adapting at will to the different marketing environments and conditions in which organisations function.
A key theme underpinning the programme is about recognising change in all aspects of our lives. You will be encouraged to reflect, question and challenge conventional wisdom because you represent the future, and the programme’s philosophy is focused on creating marketing professionals who demonstrate adaptability, agility, empathy and understanding.
Why study MSc Branding and Marketing Communication at Middlesex University?
A programme tailored to your future in mind
The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career-focused and looking to enhance your skills for employment in a range of marketing positions.
Practical learning from experienced UK marketeers
The programme emphasises the practical hands-on application of knowledge. We are the only University in the UK that offers you a unique practitioner-focused learning experience, where we take you away for a week-long residential programme to witness ‘marketing in action.’ You will receive presentations and insights from a range of companies which have included global sports brands, cutting-edge digital communication agencies as well as not-for-profit organisations.
The practical relevancy of the programme is further enhanced through modules which are taught jointly with advertising practitioners and specifically, Lucky Generals advertising agency with whom we have a unique collaboration.
Benefit wherever you are in your marketing career
The programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines which adds to the vibrancy of the overall learning experience.
Recognised by the Chartered Institute of Marketing
Opportunities for employment in marketing, communication and advertising roles are further enhanced as programmes are recognised by the Chartered Institute of Marketing (CIM).
Course highlights
- Modules delivered in partnership with cutting-edge advertising and communication agencies.
Unique industry-based residential programme exposing students to industry experts and practitioners which has been awarded Excellence in Marketing Education by the Academy of Marketing.
Programme accredited and recognised by the Chartered Institute of Marketing.
Discounted fee to study for the Institute of Practitioners in Advertising globally recognised Foundation Certificate
