Kingston University London - Public Relations and Corporate Communications MA

Kingston University London

Public Relations and Corporate Communications MA

This course is ideal if you want to aspire to a career in corporate communications, public relations, or internal communications. It offers a basis in business disciplines rather than journalism. This includes working for an agency or in-house for a company or organization. Roles may include PR manager, internal/external communications, or investor relations.

Throughout the program, you will learn to:

  • Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients of a multitude of different educational or cultural backgrounds.
  • Understand the value and competitive advantage.
  • Utilise the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects.
  • Understand best practices about marketing communications in general and, more specifically, corporate and public communications.
  • Through integrated tasks and workshops, you will apply your knowledge to practical settings, preparing you for your career.

Reasons to choose Kingston University

  • Through collaboration with the Chartered Institute of Public Relations (CIPR), the course features a bespoke program of professional development. This will set you on the path to becoming an accredited CIPR practitioner.
  • You will benefit from our connections with senior practitioners in the industry who share their expertise during guest lectures.
  • Kingston Business School is one of only five percent of the world's business schools to be accredited by AACSB International.
  • Free car parking at the Kingston Hill campus is available for students of this course. The campus can also be easily accessed by public transport. Halls's accommodation is just a walk away from the classrooms.

Entry Requirements

  • A 2:2 or above honours degree or equivalent, in any discipline.

  • IELTS of 6.5 overall with no element below 6.0.

Career Prospects

Recent alumni from our range of marketing postgraduate courses have taken numerous professional roles, including:

  • Campaign manager at Conde Nast Publications;
  • Business manager for North America at RHN;
  • CEO at the British Venezuelan Chamber of Commerce;
  • Consultant at Marketability;
  • Director at Matrix Data;
  • European consumer insight manager at Unilever Bestfoods;
  • Media planner at Mindshare Media Agency;
  • Relationship marketing manager at Eurostar;
  • Senior marketing manager at the AA

Course Details

  • Broad and deep knowledge of public relations, internal communications, and corporate social responsibility, with a basis in business disciplines rather than journalism.
  • Career and employability focus through integrated tasks and workshops.
  • Highly interactive lecture sessions will develop your critical thinking by emphasizing discussion and debate and the exchange of ideas between lecturers and students.
  • You will put theory into practice through applied in-class exercises as well as an exciting assessment that enables you to devise strategic communications plans via a live company brief.
  • Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by organizations in today's competitive landscape.
  • Special industry events organized by our Alumni department provide excellent networking opportunities.

Core Modules:

Managing Cross-Cultural and Internal Communications
Marketing Communications
Public Relations Strategy
Market Research and Data Analysis
Research Proposal and Dissertation
Managing Corporate Social Responsibility and Sustainable Development

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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