Kingston University London - Marketing Communications and Advertising MSc

Kingston University London

Marketing Communications and Advertising MSc

Our Marketing Communications and Advertising MSc is accredited by the Chartered Institute of Marketing (CIM).

You will gain a deep knowledge of each marketing communications channel, with a focus on advertising. You will develop communications plans that stand up to academic scrutiny, present your work to industry experts and make recommendations to ad agency directors. You will pitch to professionals, who will critique your technique and your response to a brief. Your work will build into a portfolio you can be proud to show recruiters.

Graduates from this course will be ready to jump into a variety of advertising, communications, and digital marketing roles.

  • Industry application and critique: on this course, you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
  • Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
  • Career-ready: the work you complete during your master's builds into a portfolio you can be proud to show recruiters.

Reasons to choose Kingston University

  • Kingston Business School is one of only five percent of the world's business schools to be accredited by AACSB International.
  • You will be able to achieve a CIM qualification through exemptions awarded by the CIM for this degree. CIM qualifications are highly sought after by employers.
  • Guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students.
  • Free car parking at the Kingston Hill campus is available for students of this course. The campus can also be easily accessed by public transport Halls accommodation is just a walk away from the classrooms.

Entry Requirements

  • A 2:2 or above honours degree or equivalent in a relevant discipline.

  • IELTS of 6.5 overall with no element below 6.0.

Career Prospects

Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top.

Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.

Course Details

  • Real 'pitching' experience in front of top marketing communication professionals.
  • Career and employability focus through integrated tasks and workshops.
  • Broad and deep knowledge across all areas of communications, with a focus on advertising.
  • Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students.
  • You will put theory into practice through applied in-class exercises as well as an exciting assessment that enables you to devise a strategic communications plan via a live company brief.
  • Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today's competitive landscape.

Year 1

Buyer Behaviour
Global Marketing Management
Market Research and Data Analysis
Research Proposal and Dissertation
Digital Communications and Analytics
Marketing Communications and Advertising Strategy
Public Relations

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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