This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally.
You will develop a solid knowledge of marketing management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability.
- Unique brand insight:
Reasons to choose Kingston University
Kingston Business School is one of only five per cent of the world's business schools to be accredited by AACSB International.
Through exemptions awarded by the Chartered Institute of Marketing (CIM) you will have the opportunity to achieve a CIM qualification - highly valued by employers.
We consult with top industry practitioners, from companies such as Diageo Great Britain and agencies such as Iris, to ensure this course offers the skills valued in industry.
Free car parking at the Kingston Hill campus is available for students of this course. The campus can also be easily accessed by public transport. Halls accommodation is just a walk away from the classrooms.