Kingston University London - Marketing and Advertising BSc (Hons)

Kingston University London

Marketing and Advertising BSc (Hons)

If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you.

The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You'll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you'll be at the edge of the job market with the knowledge and skills employers seek.

You can gain hands-on marketing experience through an internship, or develop your skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create your own start-up with support from the Business School.

Reasons to choose Kingston University

  • You'll experience how marketing and advertising work in today's rapidly changing environment by working on real-life project briefs from client organisations.
  • When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
  • You'll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM).

Entry Requirements

  • 112-128 UCAS tariff points (to include at least two A-levels or equivalent qualifications); Degree with foundation year 48 points
  • BTEC Lvl3 National: Distinction, Merit, Merit (DMM).
  • Candidates are normally required to hold five GCSE subjects at grade C/4 or above, including Mathematics and English Language.
  • IELTS of 6.0 overall, with no element below 5.5

Career Prospects

This course prepares you for roles such as brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social-media managers. Many graduates progress to postgraduate study.

Course Details

In first year you'll become familiar with the principles of marketing and marketing's core concepts. You'll gain an in-depth understanding of the role and function of marketing in modern business, so when you graduate you'll understand how you can add value to companies. You will also begin the business readiness programme in preparation for your Business Practice in Year 2.

And In Second Year, you'll develop your knowledge and understanding of current approaches to the development of marketing strategies and how these are implemented through marketing plans. You'll gain practical insights into how consumers buy and use products, and react to marketing activity. You will also learn how the different elements of the communications mix, such as advertising, public relations and digital marketing, work together to produce powerful marketing campaigns.

Year 1

Managing Marketing Information
Marketing Principles
The Marketing Environment
Organisations and Entrepreneurship

Year 2

Core Modules:
Marketing Insights
Marketing Metrics
Marketing Communications and Advertising
Business Practice Module Options
Internship (work-based)
Consultancy in Practice (campus-based)
The Entrepreneurship Experience (campus-based)
Optional Modules:
Professional Selling
Developing Web Applicants for Business
Business Decision Modelling
Rapid App Development for Business
CSR in Marketing
Data Analytics for Business
Financial Investments
Marketing Simulation
Business Law and Ethics
Entrepreneurship
Global Operations

Final Year

Core Modules:
Integrated Marketing Communications
Marketing and Advertising in Practice
Digital Marketing
Optional Modules:
Professional Selling
Financial Investments
Developing Web Applicants for Business
Data Analytics for Business
CSR in Marketing
Money, Banking and Financial Markets
Business Decision Modelling
Rapid App Development for Business
Innovation
Psychology for Business and Management
Business Law and Ethics
Marketing Simulation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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