Kingston University London - Fashion Promotion and Communications BA (Hons)

Kingston University London

Fashion Promotion and Communications BA (Hons)

This course will empower you to discover your creative self and your future role in the fashion industry. It is a creative, exploratory, flexible, and dynamic approach to fashion communications. It combines cultural and business awareness alongside creative thinking and technical skills so that you can expand your knowledge and explore ideas.

The course encourages you to pursue and practice areas of personal interest, co-create projects and take ownership of your learning. You will learn the skills of image making, creative direction, graphic design, and editorial copy needed to produce visual content for fashion brands. You will explore how technologies such as augmented and virtual reality, and the relationship between physical retail environments and online digital platforms, provide new opportunities for creating innovative brand experiences.

Successful, creative people in fashion communications can combine art and design skills with commercial understanding and project management techniques. You will therefore develop the business and management skills needed to work in teams, working on a multitude of projects and collaborative industry briefs, in preparation for a career within the global fashion industry.

Reasons to choose Kingston

  • Through our Creative Agency, you'll have the opportunity to work on paid live briefs for organizations.
  • The Kingston Fashion department is globally renowned and works closely with industry partners.
  • All students have access to our world-class workshops and making spaces including digital media labs, 3D workshops, printmaking, film, and photography facilities.

Entry Requirements

  • UCAS tariff points:

     

    112-128

  • Level 3 qualifications (i.e. A-levels, BTEC Diploma, Access Diploma, IB Diploma, etc.).

  • IELTS of 6.0 overall, with no element below 5.5.

Career Prospects

This degree prepares you for a career in the fashion communication, branding and advertising industries. Once you graduate, you will be ready to combine your conceptual and design skills together with a commercial understanding of the fashion industry to create relevant and effective fashion media.

Course Details

This course meets the growing demand for agile creatives who can work across a variety of changing media platforms and communication channels. It's just right for individuals who can combine ideation, visualisation and strategic thinking to create impactful advertising campaigns for fashion brands.

You will analyse fashion cycles, trends, channels, brand values, ethics, print promotion, photoshoots and social media marketing. You'll interpret briefs and transform the brand values of a fashion company into a coherent visual identity aimed at the desired audiences.

You'll study conceptualisation, visual narratives, artwork commission, branding, entrepreneurship, managing risk and creative strategy.

The variety of modules will develop your understanding and ensure you have the skills to operate successfully as a communicator in the fashion industry.

Year 1

Fashion Promotion and Communications 1
Professional Practice 1
Fashion Context
Image, Text and Style: Themes in the History of Fashion Media

Year 2

Fashion Promotion and Communications 2
Professional Practice 2
Fashion Direction
Critical Issues in Fashion Media: Research and Practice

Final year

Fashion Promotion Campaign (capstone project)
Professional Showcase
Fashion Realisation
Dissertation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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