Kingston University London - Creative and Cultural Industries: Design Marketing BA (Hons)

Kingston University London

Creative and Cultural Industries: Design Marketing BA (Hons)

This course prepares you for a career in design marketing in the creative industries. You will develop the practical and analytical skills needed to create marketing materials and design user experiences across different media and digital environments. 

You will learn to visualize, collaborate, experiment, and project management as you work on real-world projects with other students and industry professionals.  You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding, and strategy for creative organizations. You will have creative freedom and be encouraged to undertake non-commercial creative projects. 

The Design Marketing BA (Hons) course also offers opportunities to work on live projects with creative companies and institutions, alongside your classmates in the student-powered creative agency, Studio KT1.

Reasons to choose Kingston

  • You'll exhibit your work, in inspiring creative spaces both on and off campus.
  • By joining our creative agency,, you'll gain experience by working on paid live briefs with a variety of organizations such as Kingston First and Veolia. You'll pitch and present your ideas to a variety of brands, studios, and agencies.
  • Thinking Through Making is the ethos of Kingston School of Art. You'll be able to experiment and learn in our world-class 3D workshops, digital media labs, and film, photography, and printmaking facilities.

Entry Requirements

  • UCAS tariff points:


  • Level 3 qualifications (i.e. A-levels, BTEC Diploma, Access Diploma, IB Diploma, etc.).
  • IELTS of 6.0 overall, with no element below 5.5.

Career Prospects

This degree prepares you for a career in a design agency or similar creative organisation. Once you graduate, you will be ready to apply your commercial expertise to the creative industries, combining your understanding of the values of design and knowledge of commercial practices.

Course Details

The Design Marketing degree develops design marketing skills and judgment. You will learn how to deliver the visual aspects of an organization or client's marketing communications and gain project management knowledge through a combination of in-house and live briefs you will discover your creative self and your future role in the industry.

In your first year, you'll do two 60-credit modules; four 30-credit modules in the second year, and a combination of one 60-credit and two 30-credit modules in the final year.

The firs year is common to all our creative and cultural industries courses. You will explore visual communication techniques, the use of design software, storytelling, and design thinking. You will learn individually and as part of a team of creative partners and professionals. You will examine the management and strategy of creative enterprises, and the history and development of art and design practice.

Year 1

Visual Narratives & Design Thinking: Creating compelling stories, creative problem solving
History & Context of the Creative Industries: Content, critique & competition

Year 2

Design Marketing 1
Customer Mindfulness
Creative Project Management
Live case study

Year 3

Design Marketing 2
The Major Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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