Kingston University London - Creative and Cultural Industries: Art Direction BA (Hons)

Kingston University London

Creative and Cultural Industries: Art Direction BA (Hons)

This course prepares you for a career in the art direction in the creative industries. You will develop practical, conceptual, and analytical skills in visual communication to create effective advertising and visual identities for organizations and projects. 

You will learn to visualize, collaborate, experiment and project management as you work on real-world projects with other students and industry professionals. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding, and strategy for creative organizations. You will have creative freedom and be encouraged to undertake non-commercial creative projects. 

Reasons to choose Kingston

  • Becoming part of our creative agency, StudioKT1.com, you'll gain practical experience by working on exciting paid live briefs from companies such as Unilever and Mozilla Foundation.
  • Kingston School of Art's industry-standard, cutting-edge workshops, studios, and making spaces are accessible to all students.

  • Facilities include world-class 3D workshops, digital media labs, printmaking, and film and photography facilities. Kingston has an ethos of Thinking Through Making.

Entry Requirements

  • UCAS tariff points:

     

    112-128
  • Level 3 qualifications (i.e. A-levels, BTEC Diploma, Access Diploma, IB Diploma, etc.).

  • IELTS of 6.0 overall, with no element below 5.5.

Career Prospects

This degree prepares you for a career in art direction and advertising in creative enterprises such as fashion and media. Once you graduate, you will be ready to apply your commercial expertise to the creative industries, combining your understanding of art design and knowledge of commercial practices.

Course Details

This Art Direction degree develops visual communication skills and enhances your creative judgment. You will manage creative projects and learn how to deliver the visual language of an organization or client's advertising or content needs. Through a combination of in-house and live briefs, you will discover your creative self and your future role in the industry.

The first year is common to all our creative and cultural industries courses. You will explore visual communication techniques, the use of design software, storytelling, and design thinking. You will learn individually and as part of a team of creative partners and professionals. You will examine the management and strategy of creative enterprises, and the history and development of art and design practice.

Year 1

Visual Narratives & Design Thinking: Creating compelling stories, creative problem solving
History & Context of the Creative Industries: Content, critique & competition

Year 2

Art Direction
Customer Mindfulness
Creative Project Management
Live case study

Year 3

Art Direction 2
Culturepreneurship
The Major Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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