Applying psychology to business can offer insight into how individuals and groups behave. This course combines psychological theory with business understanding. You'll learn how decision making, marketing, finance, human resources, and business strategy are all influenced by cognitive and social processes.
You'll benefit from the strong links between the University and employers, which allow you to gain the practical skills highly valued by businesses. Using specialised equipment and software, you'll measure brain activity, analyse how decisions are made and study how disruption can affect behaviour.
A wide choice of research projects covers all aspects of business and ranges from cognitive psychology to social psychology.
Reasons to choose Kingston University
This degree is set to be accredited by the British Psychological Society, which will enable you to take the first step in becoming a chartered psychologist.
Through a core work placement module, you'll be able to apply your knowledge of psychology to a real-life setting, gaining valuable experience.
You'll use purpose-built research laboratories and psychological analysis equipment, such as eye trackers, a driving simulator, EEG (the recording of brain activity) and specialist survey software.
