Kingston University London - Behavioural Decision Science MSc

Kingston University London

Behavioural Decision Science MSc

Behavioural decision science applies psychological insights into human behaviour to explain how, when, and why people make decisions.

This course, based in the Psychology Department, explores theory and research in behavioural decision science and examines the application of psychology, behavioural science, and behavioural economics to policy, intervention, and behaviour change in areas such as health, finance, sustainability, and consumer behaviour.

This course examines the application of psychology, behavioural science and behavioural economics to policy, intervention and behaviour change in areas such as health, finance, sustainability, sports, economics, politics and consumer behaviour.

You will gain a firm basis in the theory and practice of cognitive science and decision-making, exploring research relevant to decision-making, well-being and policy-making.

Reasons to choose Kingston University

  • Specialist facilities include eye-tracking equipment, a behavioural lab, online research tools and software, an observation suite, and neuropsychological test apparatus.
  • Regular lectures are delivered by highly-regarded researchers in the fields of decision-making, thinking and risk.
  • Opportunity to undertake a work or research placement project, enabling you to directly apply the knowledge you gain.

Entry Requirements

  • A 2:1 or above honours degree or equivalent in social science, business, or science. Applicants with a lower-second-class degree or equivalent in a relevant discipline that have suitable professional/research experience, and/or other relevant qualifications will be considered.

  • IELTS of 6.5 overall with no element below 6.0.

Career Prospects

Graduates from the Behavioural Decision Science MSc will develop research and practical skills essential for careers in health and wellbeing sectors, not-for profit organisations and public sector, commercial sector (such as banks, pension and insurance companies), in addition to professional/managerial jobs and entrepreneurship.

Course Details

You will study recent developments in theories of behavioural science, cognitive psychology, decision-making, and behaviour change, as well as the impact of experience, expertise, social influence, biases, and heuristics, on judgements and choice. The course will introduce you to applications of judgement and decision-making research in areas such as: consumer behaviour; politics; sports; finance; economics; marketing; and health. Your studies will give you a firm basis in both the theory and practice of cognitive psychology, decision-making, and behaviour change. You will also explore current research topics relevant to individual and group decision-making, applications of decision neuroscience, and the psychology of health, environment, and policy-making.

1 Year

Psychology Dissertation
Methods and Statistics
Applications of Psychological Research
Applications of Behavioural Decision Science
The Psychology of Thinking, Judgement and Decision-Making

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