Behavioural decision science applies psychological insights into human behaviour to explain how, when, and why people make decisions.
This course, based in the Psychology Department, explores theory and research in behavioural decision science and examines the application of psychology, behavioural science, and behavioural economics to policy, intervention, and behaviour change in areas such as health, finance, sustainability, and consumer behaviour.
This course examines the application of psychology, behavioural science and behavioural economics to policy, intervention and behaviour change in areas such as health, finance, sustainability, sports, economics, politics and consumer behaviour.
You will gain a firm basis in the theory and practice of cognitive science and decision-making, exploring research relevant to decision-making, well-being and policy-making.
Reasons to choose Kingston University
- Specialist facilities include eye-tracking equipment, a behavioural lab, online research tools and software, an observation suite, and neuropsychological test apparatus.
- Regular lectures are delivered by highly-regarded researchers in the fields of decision-making, thinking and risk.
- Opportunity to undertake a work or research placement project, enabling you to directly apply the knowledge you gain.