Glyndwr University - International Marketing Management MSc

Glyndwr University

International Marketing Management MSc

This Masters's degree offers the perfect opportunity to develop a career in strategic marketing, particularly in the global business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including global marketing, marketing strategy, and marketing research. You’ll also examine key topics such as international services marketing, consumer behavior across cultures, and global distribution and supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Why choose this course?

The program is structured to allow you to study subject areas through your chosen pathways, while also engaging with core modules across the program, which allows a breadth of diversity, interconnection, and enrichment amongst studies, both in the classroom and the wider student community.

Our MSc International Marketing Management program incorporates distinctive areas of knowledge, skills, and mindset traits that contribute to effective performance at a management level within an organization.  

Key course features

  • Be part of a Business School that was one of 3 UK universities internationally shortlisted for the 2022 AMBA/BGA Excellence Awards for best innovation strategy for active learning
  • Join a Business School that already has a well-established and successful international postgraduate community
  • Meet leading business leaders in your chosen field
  • Experience our new Business Simulation Suite to bring real business problems to life
  • Optional advanced practice module - 480 hours+ of work placement experience – across a 12-week placement.

Entry Requirements

  • An Honours degree (2:2 or above) in  relevant subject

  • IELTS 6.5 (with no individual skill score below 6.0) 2 years before the course start date.

  • AS / A Level English Language and/or Literature Grade C

Career Prospects

Career opportunities after completing International Marketing Management

  • E-Commerce Marketing Director.
  • User Experience (UX) Director.
  • Marketing Research Manager.
  • Marketing Director.
  • Creative Director.
  • Brand/Product Manager.
  • Marketing Executive.
  • Sales Channel Development Manager.

Course Details

The MSc International Marketing Management programme focuses on applying theory and modelling tools to enhance innovation, creativity, problem-solving, and judgement skills in business and marketing areas. The programme includes taught modules such as Corporate Strategy and International Management, Finance and Accounting for Business, and International Organisational Branding. These modules provide insights into the factors influencing strategy, financial statements, and financial reporting at national and international levels.
Subject-specific modules include Global Marketing Communications and Branding, International Marketing and Services Management, and International Entrepreneurship. These modules explore entrepreneurial processes, concepts, theoretical models, and the role culture plays in global ventures. The modules also examine globalisation and contemporary issues in international business, and international business principles and practice.
A dissertation module is offered, focusing on research methods and dissertation, analytical techniques, sampling approaches, and research ethics. If completed with Advanced Practice, a 12-week internship is required. All MSc programmes offer an additional advanced practice module, providing students with increased credits through a 3-month internship in a company, providing future employability opportunities and allowing them to apply knowledge gained during the taught programs in real-life projects.


Corporate Strategy and International Management.
Finance and Accounting for Business
International Organisational Branding
Subject-Specific Modules:
Global Marketing Communications and Branding (core subject pathway)
International Marketing and Services Management (core subject pathway )

Optional Modules

International Entrepreneurship
Globalisation and Contemporary Issues in International Business
International Business Principles and Practice

Dissertation Module

Research Methods and Dissertation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.