The Sport Management MSc program explores the multi-faceted area of sport management, combining specialist sports modules with practical experience in the industry. You will develop the skills to excel in a broad range of roles that make sports organizations run and events happen, including within governing bodies, federations, clubs, sponsors, marketing, the media, government, or heritage organizations.
This course is ideal for individuals with a degree in sports (management, coaching, or science), event management, marketing, media, business management, or humanities who wish to have a career in the sports industry.
You will explore a range of different sports and develop a critical perspective on contemporary themes such as ethical considerations, heritage, and sport’s political, social, economic, and cultural contexts. Areas of management that you will examine include marketing, leadership, governance, and event organization.
Practical experience working within a sports organization is embedded into the program and you will also be encouraged to volunteer at local, national, and international sporting events. We have excellent industry links and previous students have worked with Leicester Tigers, Nottinghamshire County Cricket Club, Leicester Riders’ Basketball Club, and USA Bobsled and Skeleton and at the IAAF Indoor World Championships, British Rowing Indoor Championships, British Triathlon events, and British Swimming Championships. Your learning will be enriched by DMU Global, where students have previously visited the Munich Olympic Park, Garmisch-Partenkirchen ski jump, and Allianz Arena.
Key features
- Study a range of sports to give you knowledge across the industry and develop the expertise that will enable you to work at a local, national, and international level.
- Gain the skills and experience to be well-positioned for this competitive sector. You can get hands-on experience and have the opportunity to investigate a real-world problem for a sporting organization with a business or heritage-focused project.
- Take part in volunteering opportunities to kickstart your career. We have links to high-profile sporting organizations including the Commonwealth Games, the British Bobsleigh and Skeleton Association, Leicester City Football Club, Leicester Tigers Rugby Football Club, the British Basketball League, Leicestershire County Cricket Club, and the Nottingham Open.
- Develop a critical perspective on key issues impacting global sport by exploring ethics, governance, and the sport’s contemporary cultural contexts.
