Fashion Management with Marketing MA

This course is ideal for graduates with a fashion, textiles, or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our program aims to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges.  

Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional, and spiritual branding. You will advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management, and customer analysis.  

Examine the impact of ethical and environmental considerations on designed products, garment production, and business ideology, and develop your critical position on the major sustainability issues facing the sector. 

Our teaching experts are at the forefront of commercial and research activities, ensuring latest practice informs the curriculum and that your work is responding to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualize your studies and support your career aspirations. 

Key features 

• We are recognized as one of the country’s most sustainable fashion and textiles schools (Green Gown Awards, 2021) and one of the best fashion schools in the world for 2022 (CEOWORLD, 2022).
• Develop a technical understanding of the fashion industry, combined with a solid foundation of management principles and customer marketing 
• Benefit from the expertise of our highly experienced academics and valuable insights of guest lectures from leading professionals in the sector  
• Undertake a work-based project in a real-world setting to develop your chosen specialism, while putting your skills into practice at a professional level 
• Take an optional year-long work placement to gain essential practical experience to set you apart from the crowd in this competitive sector 

• You should have the equivalent or above of a 2:2 UK bachelor’s honors degree in a relevant subject

• If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

DMU Global is an innovative international experience programme that aims to enrich your studies and expand your cultural horizons. It offers a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges. This programme will equip you with a breadth of knowledge and skills applicable to a diverse choice of career opportunities within the fashion industry, including buying, marketing, public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce. Placements will normally take place between semester two and three, and an assigned personal tutor will support you throughout your placement.