Marketing and Public Relations BA (Hons)

This degree in Marketing and Public Relations (PR) aims to equip you with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by and containing content from the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become a member of this professional association for the duration of your course.

In recent years marketing and PR has gained increasing significance as organisations look to face local, national and international challenges.  Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.

Degree

104 UCAS tariff points. Minimum 5 GCSEs graded 9-4 / A* - C including Maths and English. Minimum two A2 levels or BTEC equivalent qualification.

If you do not have the typical entry requirements, you may want to consider studying this course with a foundation year. Upon successful completion our Business Foundation Year will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on how to apply and travelling to and living in the UK.

English language requirements

• IELTS: 6.0 (HNC - year 1/HND - year 2) or 6.5 (Degree/Top Up - year 3).

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

With an ever-growing demand for marketing professionals in all industries, graduates of a marketing course have an expansive list of career pathways to explore.

Possible career routes include digital marketing, events management, account management and more. While many graduates progress directly into careers in marketing, PR and sales, this course could also lead to a master’s degree and professional qualifications.