CU London | Coventry University - International Fashion Management MBA

CU London | Coventry University

International Fashion Management MBA

This course is designed to be a challenging, fast-paced and stimulating MBA course, which aims to offer the industry-specific business and management skills you need to build a successful career in international fashion management, upon successful completion.

This course aims to offer a comprehensive understanding of the business of fashion, rather than teaching you to be a designer or producer, so that you may build a potential career in management or leadership, upon successful completion. It focuses on the global and technological shifts which have characterised the industry in recent years; the management of fashion design and product development; and international fashion manufacturing and retailing strategies.

You may have recently completed your undergraduate degree, in fashion or any other discipline. Alternatively, you may have been working for some time and want to accelerate your career progression in fashion, or to make a move into fashion for the first time.

In addition to gaining academic skills and knowledge, MBA students have the opportunity to undertake a professional development programme designed to develop career plans, improve professional skills, and increase employability. Please note that the professional development programme is subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.

Entry Requirements

A second class honours degree (2:2) or equivalent.

Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

English as a Foreign Language:


This course requires IELTS of 6.5 or equivalent.


Career Prospects

Fashion is a huge, highly competitive and growing industry, which means that strong business leaders are always in high demand. Upon graduation, you should be able take your place among a new generation of business leaders, being able to respond effectively to the demands of an unknowable future.

You will explore in-depth how the international fashion business operates and where its opportunities and challenges lie. Your global perspective should deliver a strong foundation in cross-cultural communication and international business. The course offers a springboard, upon successful completion, to a potential career culminating in senior management roles and should accelerate your promotion to rewarding leadership positions.

Where our graduates work

Previous graduates from this course have well-developed powers of analysis, strategic thinking and communication, and are well-equipped to meet the leadership challenges of today and tomorrow.

The internships on this course are of a very high standard, and quite a few have previously led to permanent positions on graduation. Past students have gone on to exciting careers for leading brands in Europe, Japan and China. Please note that internship opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.

You could develop a successful career, upon graduation, in a range of disciplines within fashion, including garment production, the supply chain, buying, advertising, fashion retailing, retail management, finance, brand management, visual merchandising, marketing, PR, publishing, journalism, IT, event production or consultancy. You might choose to be employed or to start your own business.

Course Details

The MBA International Fashion Management course is designed to address the needs of the next generation of fashion industry professionals, by aiming to provide a challenging and stimulating course that combines the highest quality of academic and professional discipline, built on current research and advanced scholarship, with direct input from and exposure to the fashion industry.

The learning and assessment on the MBA International Fashion Management course is structured around active, participative and individual learning, while focusing on systematic understanding of knowledge and critical awareness of current trends and/ or new insights, much of what is at, or informed by, the forefront of academic discipline, field of study and an area of professional practice.

The opportunity to take part in teamwork, business simulations and real-industry fashion projects with fashion industry clients and professionals (subject to availability and who have previously included clients like London Hat Week, Sarah Haran, Endrime, Laura Lee Jewellery among others), all of which are underpinned by academic analysis and synthesis, and offer students an opportunity to apply their academic knowledge and skills in professional practice.

During the first term, learning will focus on the originality in the application of knowledge, together with practical business understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the discipline together with evaluating of the methodologies and developing their critiques and, where appropriate, proposing new hypotheses relevant to fashion business management and marketing.

The second term is designed to build on the student’s comprehensive understanding of academic knowledge, in order to try and apply these new skills and knowledge through advanced scholarship in a more advanced sectoral setting.

The academic year concludes with several final term options to choose from, to allow students the opportunity to customise their award to the career option they intend to pursue. Students can choose from doing a self-directed research project/ dissertation, applying for work experience in an internship, or a strategic fashion business consultancy project. Please note that work experience and internship opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.

Term 1

International Strategic Fashion Marketing and Management*
Innovations in Fashion Branding, Trends and Product Development

Term 2

Research Methods in Fashion, Hospitality and Tourism Management
Entrepreneurship: Creating a Business Opportunity
Talent and Finance Management for Future Fashion Managers
Strategic International Brand Immersion
Final Term Option Modules

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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