International Fashion Management and Marketing BA (Hons)

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion label.

London is one of the most important global fashion capitals of the world. Studying International Fashion Management and Marketing at Coventry University London, opens up many different paths to understanding this dynamic subject, as well as developing a career path tailored to your skills and passions.

• Understand the different roles in the fashion industry from trend analysis and prediction through to the co-creation and management of innovation, design, manufacture and retail of products, as well as the role of communicating to a global consumer.

• Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.

• Develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems.

A level	BBB
GCSE	Minimum 5 GCSEs at A*-C including English Language and Mathematics
BTEC	DDM
IB Diploma	27 points

English language requirements

• IELTS: 6.0 overall, with no component lower than 5.5.If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. When you graduate, you should be ideally placed to begin a career in junior marketing and management related roles. You might choose instead to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency-side or on the client-side. Areas such as PR, digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.

Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. For example, among a range of posts, you could consider management or marketing positions in retail, cosmetics, hair fashion, events management, health and leisure.