CU London | Coventry University - International Fashion Management and Marketing BA (Hons)

CU London | Coventry University

International Fashion Management and Marketing BA (Hons)

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion label.

London is one of the most important global fashion capitals of the world. Studying International Fashion Management and Marketing at Coventry University London, opens up many different paths to understanding this dynamic subject, as well as developing a career path tailored to your skills and passions.

  • Understand the different roles in the fashion industry from trend analysis and prediction through to the co-creation and management of innovation, design, manufacture and retail of products, as well as the role of communicating to a global consumer.

  • Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.

  • Develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems.

Entry Requirements

A levelBBB
GCSEMinimum 5 GCSEs at A*-C including English Language and Mathematics
IB Diploma27 points

English language requirements

  • IELTS: 6.0 overall, with no component lower than 5.5.If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Career Prospects

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. When you graduate, you should be ideally placed to begin a career in junior marketing and management related roles. You might choose instead to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency-side or on the client-side. Areas such as PR, digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.

Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. For example, among a range of posts, you could consider management or marketing positions in retail, cosmetics, hair fashion, events management, health and leisure.

Course Details

Your main study themes are:

Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability.

Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant.

Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.

Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes. 

Year One

Professional and Academic Skills
The History and the Future of Fashion
Introduction to Contemporary Fashion Marketing
International Business Cultures
Contemporary Digital Landscapes
Business and Management Essentials for Future Fashion Management

Year Two

Consumer Behaviour
Personal Branding and Promotion in International Fashion
Introduction to Fashion Operations
Project Management for Events
Sustainable Fashion Supply Chain
Digital Communication and Marketing in Fashion

Final Year

Research Methods for the Creative and Services Industries
Innovation and Global Entrepreneurship
International Strategic Brand Marketing
Creativity and Innovation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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