Global Marketing BSc (Hons)

Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.

• Examine successful marketing strategies and good management practice using an evidence-based approach.
• Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
• Understand how the global business environment works and how to manage business data, information and people.
• Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.

A level	BBB
GCSE	7 GCSEs graded 9-4 / A*- C including English Language and Mathematics
BTEC	DDM
IB Diploma	27 points

English language requirements

• IELTS: 6.0 overall, with no component lower than 5.5. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations; you’ll be equipped to contribute to the work of global brands; and you’ll have a strong grasp of the importance of ethical behaviour in globalised marketing practice.

The optional placement* and internship* could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills we offer can also prepare you for self-employment if that’s what you choose to do.

Where our graduates work

When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and the professional services.