CU London | Coventry University - Global Events Management BSc (Hons)

CU London | Coventry University

Global Events Management BSc (Hons)

This course gives you the chance to study how events are professionally managed. It explores the similar management skills required for a range of events across business sectors and international markets.

It aims to:

  • use an immersive approach so you can develop a framework for events management practice
  • support your development by nurturing the flexible skills, leadership ability and innovative thinking you need to work on major and unique events
  • explore typical management challenges and core event features
  • develop your potential so you become a highly employable career-ready graduate.

Entry Requirements

A levelBBB 
GCSEMinimum 5 GCSEs at A*-C including English Language and Mathematics 
IB Diploma27 points

English as a Foreign Language - an IELTS of 6.0 overall, with no component lower than 5.5. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Career Prospects

On successful completion of this course, you will be able to:

develop knowledge and skills of events management theory and practice in a global context

  • apply an enquiring, analytical and creative approach to understanding and producing events,
  • analyse how global cultures construct, influence and impact upon events management
  • use appropriate digital, financial, and economical solutions and techniques to analyse and present information
  • evaluate the interconnectivity of events operations within a contemporary setting
  • apply your practical understanding and experiences of the events industry to increase you advancing in your future career
  • understand research and ethical considerations to explore and evaluate a specific topic relevant to the event industries
  • reflect on your learning and interpersonal skills, along with practical experiences accumulated throughout the course to identify areas for future development
  • construct an appropriate level of emotional resilience, and a sense of commercial acumen and realism, for working in the events industry.

Course Details

‘Business Events’ focussed, with an applied approach-The course is designed to focus on the importance of events management across the world of business by drawing on examples of practice across hospitality, tourism, fashion and marketing.

London location-Voted number one EMEA city for business events activities2020 by CWT, our campus is situated near to some of the world’s most famous multinational corporations and businesses and a wide range of exhibition and events.

Global Perspective-The course explores how to increase participation and improve branding of events, and brand engagement within events, using international examples of practice; this aims to enhance students understanding of the global events environment.

Opportunity to gain hands-on, practical experience-You will have the opportunity to design and/or deliver an event at the end of every year, which is designed to allow you to put your knowledge and understanding into practice. You may also have the chance to work with other students and staff from our Collaborative Online International Learning (COIL) partners. Please note that such opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.

Year One

The Global Events Industry
Events Theming and Design
Contemporary Digital Landscape
Professional and Academic Skills
The Economic Environment of Business
International Business Cultures

Year Two

Digital and Virtual Events
Meetings, Incentives, Conferences & Exhibitions (MICE)
Project Management for Events
Sustainable Events Management
Revenue & Procurement Planning for Hospitality, Tourism and Events
Business Law for Hospitality, Tourism and Events

Final Year

Global Events Production
Research Skills for the Services & Creatives Industries
Optional Modules
Tourism Destinations Management
Dissertation, Internship Project or Simulation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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