Coventry University

Sport Management MSc

The global sports market is seeing prolific growth – and it is now estimated to be worth between $600-700 billion a year to the global economy.

Our course aims to help you acquire the skills and attributes to become a leader in this dynamic, growing sector, upon successful completion.

  • Aims to prepare you to be a professional sports management practitioner
  • In the 2021 Sportbusiness postgraduate global ranking and 2021 Eduniversal, we were number 15 in the world, and number 1 in the UK
  • Opportunities to gain real world industry experiences with our Professional experience opportunities2. Please see the Professional Experience section of the study section  for more details.


Entry Requirements

The course is subject to the general University admission procedures and access policies.

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

English language requirements

  • IELTS: 6.5 overall with at least 5.5 in each component area. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

Career Prospects

On successful completion of the course, you will be able to:

  • Evidence a systematic in-depth understanding of the development, characteristics, issues and influences relevant to sport management locally, nationally and globally.
  • Review and analyse the key socio-cultural, political, economic, technological, ethical and environmental factors that shape the sport sector regionally, nationally and internationally.
  • Demonstrate the power of critical inquiry, logical thought, creative imagination and independent judgement to support ethical and responsible decision making and research.
  • Demonstrate skills relating to communication, entrepreneurship, teamwork, project planning, intercultural competence and responsibility for individual learning.
  • Evaluate and select innovative technologies to plan, design, execute, and evaluate a range of sport management-related activities.
  • Work independently to solve complex problems and undertake research, reaching informed decisions and critically reviewing them by drawing on the latest development in disciplinary knowledge.
  • Develop the capacity to manage your personal continuous learning and development, thus becoming a ‘reflective’ sport management professional and future leader within the sector.

Course Details

All modules are mandatory, and the semester breakdown below is subject to change. In your final semester, you will also have the opportunity to study a module developed in collaboration with the Chartered Management Institute (CMI), Global Professional Development – Consultancy which can lead to a professional qualification upon successful completion. Also, in your final semester you will work towards a final project through the Project module, which could see you undertake an internship 2 in a host company.

Why you should study this course

  • Opportunities to do a consultancy project supported by an internship2 during the Project module which could greatly enhance your employability, upon successful completion of this and the course overall.
  • Volunteering opportunities (e.g. Aston Villa, Wasps Rugby, Coventry Blaze; ECB/ICC) and opportunity to go on international field trip to Lausanne, the Olympic Capital2.
  • Develop your analytical and creative skills, crucial for sound decision making, innovative problem solving and developing flexible business strategies, through the extensive use of examples, case studies, group work and projects.
  • The opportunity to develop management and leadership skills through the study of a module accredited by the Chartered Management Institute in your final semester. Please see the Accreditation and Professional Recognition section for further details.
  • Supported by expert staff with experience of the sport sector, as well as having the opportunity to attend numerous guest lectures given by industry professionals throughout the year (subject to availability).

Year One

Sport Marketing and Sponsorship
Managing People in Sport
Sport Legal Environment
Sport Governance and Strategic Management
Sport Finance and Business Analytics
Sport Facilities Operations Management
Sport Development and Policy
Managing Sports Events
Global Professional Development – Consultancy
Project -

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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