Coventry University - MSc International Marketing Management

Coventry University

MSc International Marketing Management

In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business.

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This course, which draws upon contemporary developments in international marketing, should give you the chance to explore the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.

The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in international marketing management upon successful completion. We will endeavour to prepare you to be a professional marketing practitioner, ready to oversee large scale marketing strategies and campaigns that could span multiple countries and regions. You will explore the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position, leading multi-functional teams to achieve business growth. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.

Entry Requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Career Prospects

This course has been designed with employability in mind, with the Project module offering you the opportunity to apply for an industry-based internship (subject to availability and additional fees) or conduct research, aiming to help you better understand how international marketing fits into the efforts of real businesses.

The international focus of the course, fostered by an international teaching staff and student body, international case studies, and the possible opportunity for international experiences, may provide you with the opportunity to stand out from the crowd of graduates entering the international marketing sector, upon successful completion of the course.

The course also aims to develop your critical understanding, interpretation and application of data and the implications on marketing decision making and budget planning, key focus areas within modern marketing. The course will encourage the early researcher and the student wishing to progress to PhD study, as well as those interested in a career in management within international marketing.

You will have the support of work placement and employment advisors who have an extensive network of employers with a wide range of internship possibilities. The employment support team also aims to support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Talent Team provide a wide range of support services to help you plan and prepare for your career.

Please note that we are unable to guarantee any placements or overseas opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Course Details

By studying MSc International Marketing Management, you will explore a variety of topics related to international marketing and marketing management.

You will have the chance to develop many transferable skills, which should prove useful for the workplace, such as producing a situation analysis for a client, pitching a campaign, producing and critiquing a concept map and completing simulated exercises.

The course offers you the opportunity to develop your critical understanding, interpretation and application of data and the implications this has on marketing decision making and budget planning. You will investigate how marketing managers can gain insight from analysing key marketing metrics, as well as examining how measurement techniques, closely linked to marketing objectives, can be employed to understand the effectiveness of marketing activities.

Business acumen will be tested through a range of innovative assessments. For example, you may be required to complete a brand manual for a client and critically examine and apply the marketing planning framework to develop both the operational and strategic focus for organisational strategy. Utilising a marketing simulation game, the course will give you the chance to construct and implement a strategic marketing plan.

Additionally, you will examine consumer behaviour, which we believe is key to understanding global consumer behaviour, one of the factors that underpins many marketing activities, service provision, digital choices and policy formulation. The course’s assessment strategy also offers you the opportunity to apply for an industry-based internship* or conduct research as part of the Project module.

Please note that we are unable to guarantee any internship and that such an opportunity may be subject to additional costs (e.g. travel, visas and accommodation etc.) competitive application, availability, and/or meeting any applicable visa requirements.

Global Marketing - 15 credits
Marketing, Strategy, Planning and Control - 15 credits
International Brand Management - 15 credits
Digital Marketing Strategy - 15 credits
Contemporary Issues in Research - 15 credits
Consumer Behaviour - 15 credits
Marketing Communications - 15 credits
Marketing Metrics - 15 credits
Leading Strategic Change through Creativity and Innovation - 10 credits
Project - 50 credits

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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