Coventry University - MA Media Management

Coventry University

MA Media Management

If you would like to learn about the rapidly changing media world and develop a role where you can contribute to and influence this evolving and growing field then this course may be for you as it develops leadership, management, creativity and a set of business skills required for media management within media businesses, creative and cultural industries.

The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia, and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data, and developments in 5G networks. The media industry is growing and evolving as is the demand for graduates that are innovative, strategic thinkers that can respond flexibly to its changing needs. The specialized and transferable skills you will develop, enable you to seek employment in new sectors and includes a broad range of creative management roles within media organisations, and creative and cultural industries. This can include, among others, roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development, and management including brand.

Entry Requirements

Applicants to this Masters degree should normally possess a good honours degree (2:1 or equivalent). If the degree is in an unrelated subject, applicants need to demonstrate relevant industry knowledge and experience to be documented in their application statement, as per below. Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications. Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material (see below)

  • IELTS: 6.5 overall, with at least 5.5 in each component area. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Career Prospects

From the outset, this course is designed to prepare you for a broad range of positions in media businesses, creative and cultural industries by providing you with the opportunity to develop a set of business skills, your digital fluency in new media technologies and your creative skills.

Professional enhancement is central to our ethos: therefore, we place emphasis on the development of evidence-based decision making, high level leadership and communication skills. This is the reason we also encourage collaboration with industry practitioners and work on ‘live’ project briefs.

The university's Talent Team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries (subject to availability). Our dedicated Enterprise Officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

Coventry University is committed to preparing you for your future career and gives you a competitive edge in the graduate job market. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.

Course Details

The course enables you to develop the capability to support effective strategic outcomes and operations in businesses where creative activity is a part of their overall strategy. Media Management is an increasingly valuable and widely applicable profession as it helps businesses to optimise their innovation, new product development/management and stakeholder insights.

The course supports you with a ‘golden thread’ of business skills that run through the core media management specialist modules. Through practical application in real life scenarios, you will develop new perspectives and personal networks, leading to enhanced employability. The MA Media Management aims to develop creative, media savvy, digitally fluent strategic thinkers of tomorrow.

As a new postgraduate provision, the course provides a path for higher degree students in Media and Performing Arts as well as for students in Art and Design and Humanities who want to develop a media content focus. The course will appeal to students who have media backgrounds and those who want a media industry focus. You will work independently and will collaborate across creative and media specialisms with three core areas of focus identified in specialist modules: (1) Media Businesses, Creative and Cultural Industries; (2) Media Consumers and Audiences; (3) Future Media. The curriculum will require you to apply creative and business skills in your area of specialism, which will be underpinned by a variety of theoretical perspectives, equipping you to lead and manage media within a commercial context. By developing your skills in leadership and media management, you will have acquired the capability to work and lead strategic initiatives at the forefront of this rapidly evolving and growing sector. You will have multiple options for the delivery of creative and strategic explorations, including academic writing, academic posters, digital/traditional media outcomes, oral and visual presentations, digital portfolios and online content.

The course will capitalise on our already extensive experience of partnering with business and working closely with creative industry partners ensuring that the programme combines academic rigour with business-relevant content. This will provide potential opportunities for working with live client projects and where possible international collaborations with overseas partners.

Year One

• Media Businesses, Creative and Cultural Industries
• Research Methods
• Entrepreneurial Practice
• Collaborative Social Challenge Project
• Media Consumers and Audiences
• Final Major Project (Research and Planning)
• Collaborative Community Project
• Future Media
• Final Major Project (Production and Sharing)
• Collaborative Enterprise Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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