MA Media Management

If you would like to learn about the rapidly changing media world and develop a role where you can contribute to and influence this evolving and growing field then this course may be for you as it develops leadership, management, creativity and a set of business skills required for media management within media businesses, creative and cultural industries.

The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia, and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data, and developments in 5G networks. The media industry is growing and evolving as is the demand for graduates that are innovative, strategic thinkers that can respond flexibly to its changing needs. The specialized and transferable skills you will develop, enable you to seek employment in new sectors and includes a broad range of creative management roles within media organisations, and creative and cultural industries. This can include, among others, roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development, and management including brand.

Applicants to this Masters degree should normally possess a good honours degree (2:1 or equivalent). If the degree is in an unrelated subject, applicants need to demonstrate relevant industry knowledge and experience to be documented in their application statement, as per below. Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications. Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material (see below)

• IELTS: 6.5 overall, with at least 5.5 in each component area. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

From the outset, this course is designed to prepare you for a broad range of positions in media businesses, creative and cultural industries by providing you with the opportunity to develop a set of business skills, your digital fluency in new media technologies and your creative skills.

Professional enhancement is central to our ethos: therefore, we place emphasis on the development of evidence-based decision making, high level leadership and communication skills. This is the reason we also encourage collaboration with industry practitioners and work on ‘live’ project briefs.

The university's Talent Team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries (subject to availability). Our dedicated Enterprise Officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

Coventry University is committed to preparing you for your future career and gives you a competitive edge in the graduate job market. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.