Coventry University

MA Design Management

As a Design Management student, you will develop skills in the leadership and management of the creative practice and associated practitioners. It will provide you with the capability to support effective outcomes and operations in businesses where creative activity is a part of their overall strategy. This is an increasingly valuable and widely applicable profession as it helps business to optimize their innovation, new product development, and stakeholder insights. It will attract students from all creative disciplines as well as those from business and marketing.

  • The situation of the course within a creative environment will help you to engage and collaborate with practical insight and to have a good understanding of the design development process.
  • You will engage in a mixture of creative design (through peer collaborations with design students) and the practice of management and leadership processes to equip them to lead creative design within the commercial environment.
  • You are provided with multiple options for the expression of the creative explorations, including academic writing, poster design, video outcomes, oral and visual presentations, digital portfolios and online content.
  • Key features of the course are the opportunity for working with live client projects, international travel experiences2, and where possible, Collaborative Online International Learning projects (COIL) with collaborating study institutions.

Entry Requirements

A good 2:2 undergraduate degree or higher grade in a creative subject, management, business or related subject area. We recognize a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

IELTS: 6.5 overall, with at least 5.5 in each component area. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

Career Prospects

Professionals capable of managing creative teams who can produce innovative new product solutions are increasingly sought after in the UK, Europe, the USA and particularly in the major developing economies.

On the course, you will gain knowledge of both creative design and management processes, designed to prepare you for leadership and decision-making positions within product design agencies, manufacturing companies, design consultancies, research and development departments, research institutions and government bodies. Specific careers might include acting as a design team leader, design project manager, design researcher and design policy.

On successful completion of this course, you will have knowledge of:

  • Knowledge and skills in design management and associated disciplines whilst engaging with themes, insights and contexts at the forefront of your field of study or professional practice.
  • Experiment with creative techniques to your own practice in order to help pioneer imaginative proposals or advance scholarship in design management.
  • Develop skills required to create complex ambitious artefacts and projects for diverse audiences and contexts, encouraging critique, analysis and synthesis.
  • Collaborate and participate in cross-disciplinary and trans-disciplinary engagement across peer groups, disciplines, courses, communities and international contexts.
  • Critically reflect on your personal skills and to achieve your goals in the context of a continuously and rapidly changing and globally-significant professional design management environment.
  • Develop a creative and independent approach to research, learning and analysis and apply this to different contexts within and beyond the fields of design and design management.

Course Details

Managing creatives and the creative process in collaboration with other functional teams requires a broad skillset, including technical know-how and leadership characteristics.

Established techniques of leadership and management will be taught alongside access to the Faculty’s wide range of creative activities. Creative practitioners are increasingly being regarded as multi-disciplinary within the design industry. The course focuses on challenges and creative culture, as well as a deeper understanding of design processes, evaluation and expectations.

This course explores a mix of creative design, management and leadership processes to equip you with the skills and expertise that could be used to lead effective creative design which may have commercial value within industrial, retail or service sectors. It is structured around the three themes of communication, collaboration and creativity.

Year One

During semester 1, we’ll explore creative processes and contexts and provide a theoretical and practical introduction to academic standards of research and ethics which are core to level 7 study. In Semester 2, students will critically develop their specialist practice/interests and start to question where personal boundaries and creative activities. Students will work closely with peers and consider their own practice in a professional context. During Semester 3 students will work on their self-directed specialist Final Project.

Modules
• Collaboration in Practice
• Design Management Specialism 1
• Professional Context
• Design Management Specialism 2
• Transnational Professional Development
• Design Management Specialist Investigation
• Design Management Final Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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