As a Design Management student, you will develop skills in the leadership and management of the creative practice and associated practitioners. It will provide you with the capability to support effective outcomes and operations in businesses where creative activity is a part of their overall strategy. This is an increasingly valuable and widely applicable profession as it helps business to optimize their innovation, new product development, and stakeholder insights. It will attract students from all creative disciplines as well as those from business and marketing.
- The situation of the course within a creative environment will help you to engage and collaborate with practical insight and to have a good understanding of the design development process.
- You will engage in a mixture of creative design (through peer collaborations with design students) and the practice of management and leadership processes to equip them to lead creative design within the commercial environment.
- You are provided with multiple options for the expression of the creative explorations, including academic writing, poster design, video outcomes, oral and visual presentations, digital portfolios and online content.
- Key features of the course are the opportunity for working with live client projects, international travel experiences2, and where possible, Collaborative Online International Learning projects (COIL) with collaborating study institutions.