Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure.
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.
- Modules focused on how to manage global teams
- Oversee the entire digital marketing process
- Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.