Coventry University

Digital Marketing Management MSc

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure.

Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.

  • Modules focused on how to manage global teams
  • Oversee the entire digital marketing process
  • Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.

Entry Requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

English language requirements

  • IELTS: 6.5 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

Career Prospects

On successful completion of this course, you will be able to:

  • Apply the latest scientific and technical concepts and theories and developments in strategic digital marketing, marketing planning and marketing communications principles to solve issues using a range of tools at the forefront of digital marketing management practice.
  • Critically analyse and evaluate consumer behaviour in a digital marketing context and understand the impact of ethical, sustainable and societal considerations on transformative consumer culture.
  • Develop a technical and scientific understanding of contemporary global and national strategic digital marketing and disruptive technology issues to make informed digital marketing management decisions.
  • Synthesise multifaceted technical and complex issues in digital marketing analytics, managing global marketing teams and strategic digital marketing issues both domestically and globally.
  • Construct, critically evaluate, recommend and execute a digital marketing project and a marketing communications campaign to meet the corporate objectives of different organisations. 

Course Details

This course currently includes the Professional Development Module - Leading Strategic Change through Creativity and Innovation. Each of the participating postgraduate courses currently has an individually tailored version of the Chartered Management Institute (CMI) Professional Development module.

Year 1

Contemporary Issues in Research
Digital Marketing Strategy
Disruptive Technology in Marketing
Marketing Strategy, Planning and Control
Consumer Behaviour
Marketing Communications
Digital Marketing Analytics
Managing Global Marketing Teams
Leading Strategic Change through Creativity and Innovation
Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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