Business and Marketing BA (Hons)

From roles in digital marketing and social media, to marketing strategy and planning, successfully completing our Business and Marketing BA (Hons) course can lead to exciting potential career options.

Within our fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers.

It is designed to help you gain the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. We aim to provide a solid understanding of business analysis, planning, and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
This understanding can then be furthered in our DigiComm Lab, which is a specific teaching space designed for marketing students, and is equipped with industry standard tools to allow you to explore putting theory into practice.

This course is part of the Chartered Institute of Marketing Graduate Gateway scheme and can provide exemptions from certain modules which can lead towards professional qualifications, upon successful completion of the course. Additional fees, and direct application, apply to study modules with the CIM - please refer to the Exemptions section for further information.

IELTS: 6.0 overall (with at least 5.5 in each component area)

A business and marketing degree provides you with a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to specialist careers in advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.

Our course is currently part of the CIM for the Graduate Gateway. This means you can gain certain key exemptions for professional qualifications with the CIM upon successful completion of the course, which could help you to complete further qualifications in less time after graduating (additional costs apply when taking professional exams, and direct application is required with the CIM. Please refer to the Exemptions section for further information.)

Designed to prepare you for work, the course offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich or placement year) and internships* (paid or unpaid), which can be undertaken during university holidays. We currently have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips in the UK are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills. These trips are subject to availability, competitive application, meeting any applicable visa requirements and may be subject to additional costs.

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course designed to help build transferrable skills which could enhance your potential future employability.

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Faculty employability team also have an extensive network of employers (all subject to availability) with a wide range of internship and placement possibilities. The team will also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. The Faculty also hosts frequent employer events, which can allow you to network with companies offering graduate roles, internships and placements in relevant fields, such as marketing. Please note that internships and other opportunities above are all subject to availability, competitive application, meeting any applicable visa requirements and may be subject to additional costs

Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.