This course responds to the current growing demand and significant shortage of highly-trained analysts capable of interpreting data to find new patterns and relationships, informing business decisions accordingly so as to drive growth and successful business performance. You will have the opportunity to learn to generate value from large data sets, or Big Data, which cannot be analysed using traditional techniques.
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If you have an undergraduate degree in business and good numerical skills, this course should support you in developing quantitative and data mining skills to solve business problems by analysing data and converting that information into useful insights. With a focus on applying theory to practical situations through case studies and projects from industry, this course will also give you opportunities to gain hands-on experience of up-to-date technology including SPSS and NVivo, with access to multiple data resources, including ProQuest and Mintel.
Coventry Business School was rated ‘excellent’ by Eduniversal in 2019, a ranking of business schools in over 150 countries, and the course also allows you the opportunity to study a module accredited by the Chartered Management Institute, which could develop your leadership skills. Additionally, our impressive global network is vast and varied. Through guest speakers, industry visits, case studies and internship opportunities, we aim to use these links to share real-world business experiences and bring you up-to-speed with the issues and challenges facing modern businesses (opportunities are subject to availability, meeting applicable visa requirements, and fees may apply).