Coventry University

Business Administration BBA (Hons)

For the opportunity to develop an all-round business skillset try a Business Administration course; with a focus on the application of theory to real business situations, this course allows you to explore contemporary business thought and practice.

For the opportunity to develop an all-round business skillset try a Business Administration course; with a focus on the application of theory to real business situations, this course allows you to explore contemporary business thought and practice.

If you have a passion for business and an aptitude for organisation and management, this course aims to help to prepare you for a wide range of potential future career options in the local, national or international business environment. It focuses on developing a solid grounding in core business topics while also allowing the flexibility to specialise in key areas, with the chance to study optional modules after your first year in topics such as accounting, marketing or international finance.

Recognising this course’s blend of core topics along with the opportunity for specialism, the degree award upon successful completion of the course is the Bachelor of Business Administration (BBA). This means that, upon successful completion, you will have a specific business administration focused degree, which when coupled with relevant work experience gained after graduation could set you up for potential future study towards a Master of Business Administration qualification (please note that further study/qualifications are subject to competitive application, availability, meeting any applicable visa requirements and any applicable fees).

You will also have the opportunity to experience Coventry Business School’s Business Simulation Suite, which utilises the latest business simulation software to give you the chance to improve your business skills.

Entry Requirements

IELTS: 6.0 overall (with at least 5.5 in each component area)

Career Prospects

The structure of the course, the opportunities for experiences and support made available to you are all designed with a view to developing the skills, competencies and understanding necessary to contribute in the rapidly changing work environment. You will also have the opportunity to study in our Business Simulation Suite, designed to help you explore the skills needed to succeed in a potential future business career, such as negotiation, decision making and collaboration.

Whether you require support and guidance in relation to long or short-term placements*, or the needs and expectations of external employers, we have employability and careers staff available as well as our Progress Coaches on hand to help you make these decisions and to help develop and plan your own potential future career options. 

The flexibility of this course means that you can shape it as your potential future career options become clearer. Upon successful completion of this course, you could go on to work in a diverse range of industries and jobs, from the civil service to large multinationals, working in anything from management and HR to advertising and marketing. We have also had past students who have gone on to work in family businesses and who have been able to take new insights and experiences with them.

Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your potential future career options, beyond what is offered on your course.

Course Details

For the opportunity to develop an all-round business skillset try a Business Administration course; with a focus on the application of theory to real business situations, this course allows you to explore contemporary business thought and practice.

For the opportunity to develop an all-round business skillset try a Business Administration course; with a focus on the application of theory to real business situations, this course allows you to explore contemporary business thought and practice.

If you have a passion for business and an aptitude for organisation and management, this course aims to help to prepare you for a wide range of potential future career options in the local, national or international business environment. It focuses on developing a solid grounding in core business topics while also allowing the flexibility to specialise in key areas, with the chance to study optional modules after your first year in topics such as accounting, marketing or international finance.

Recognising this course’s blend of core topics along with the opportunity for specialism, the degree award upon successful completion of the course is the Bachelor of Business Administration (BBA). This means that, upon successful completion, you will have a specific business administration focused degree, which when coupled with relevant work experience gained after graduation could set you up for potential future study towards a Master of Business Administration qualification (please note that further study/qualifications are subject to competitive application, availability, meeting any applicable visa requirements and any applicable fees).

You will also have the opportunity to experience Coventry Business School’s Business Simulation Suite, which utilises the latest business simulation software to give you the chance to improve your business skills.

Year 1

Continuing Professional Development 1 (CPD 1)
Introduction to Business Administration
Economic Environment of Business
Marketing Essentials
Managing People
Business Analytics
Add+vantage

Year 2

Continuous Professional Development 2 (CPD 2)
Exploring Business Strategy
Managing Human Resources
Entrepreneurship
Buyer Behaviour
Add+vantage
Optional modules

Year 3

Continuous Professional Development 3 (CPD 3)
Project Management
Business Project
Contemporary Business Strategy
Add+vantage Module
Optional modules

Placement Year

Study/Work Placement Abroad Year
UK Work Placement

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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