Coventry University

BA (Hons) Media and Communications

Our Media and Communications course is designed to help you negotiate and operate in contemporary media landscapes, exploring a wide range of communication, culture and media theory which informs practice and reception alike.

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Narrative content creation is the driving force of any emergent, new, and/or established media form. This course focuses on writing for media and furthers academic practice with a digital humanities toolkit to theoretically engage content, markets, and creative practice.

Core theoretical and conceptual materials delivered throughout the course will be interrogated through, and embedded in, realistic industry and research focused projects in areas such as: audiovisual media and moving image; podcasts; blogs, and other forms of digital publications, marketing, and publicity design. This will enable you to enter an increasingly active sector of employment in media industries, and media research.

Our international teaching staff bring a distinctive, broad range of experiences from HE institutions overseas, and curriculum design reflects international and transnational media content. You will be encouraged to discover and share your cultural experiences in a number of international projects and assignments embedded in the course, including field trips or digital equivalent, as well as Collaborative Online International Learning (COIL) projects.

The Media and Communications course is well placed to address many of the contemporary developments in media and cultural studies as well as those concerning the impact of new media technologies and environments within 21st-century cultures.

Entry Requirements

A Level

 : BBC


BTEC

 : DMM


IB Diploma

 :

31 points to include English at Higher level

GCSE requirement

 :

Minimum five graded 9-4 including English.

IELTS: 6.0 overall


If you don't meet the English language requirements, you can achieve the level you need by successfully completing a

 

pre-sessional English programme

 

before you start your course. 

Career Prospects

The creative media industries account for some of the most exciting and diverse careers available – you could go on to become a producer, technician, presenter, reporter, PR specialist, writer, editor or critic.

We take great pride in our outstanding track record of graduate success – with 97% of graduates in work or continuing their studies after six months, DHLE 2016/17, (published 2018). Our course places your future career at its core, aiming to prepare you professionally and providing opportunities to gain substantial practical experience so you’re ready to launch a successful career in the media and cultural industries. It is designed to enable you to work for a range of media organisations, which may include the BBC, independent companies, global media organisations, or as a freelance/independent media manager, producer or researcher.

During your second year, the ‘Professional Experience’ module requires you to source and undertake four weeks of work experience. Past students have worked in PR offices, TV broadcasting and creative production, radio stations and more. The School of Media and Performing Arts has a very long and impressive history of graduates who establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, executive producer for SYCO, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, planners and creatives for a number prestigious London-based advertising agencies.

The university's Talent Team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur. 

Coventry University is committed to preparing you for your future career and aims to give you a competitive edge in the graduate job market. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.

Course Details

Our Media and Communications course is extremely well placed to exploit the rapid shift to forms of employment within the cultural and media industries based around complex, convergent and new digital media developments.

You will be immersed in the driving forces of media exchange (theory) and the single trait that unites most, if not all, media content: storytelling (practice). As such, the course focuses on both the comprehension of contemporary developments in media and communication studies and the best-suited, most flexible creative practices to enter the creative industries.

Writing for media, and strong abilities in narrative practice, provide a broad range of entry points in the industries, focusing on medium-relevant differences and needs of consumers/viewers/customers. Event organization, allowing you to familiarize yourself with production and audience elements vital for much of media creation, adds an important real-life practice. The driving force of the course, informing the creative practice, is the study of media through relevant theory, history and cultural studies, employing classic academic means as well as learning to apply digital tools in media research.

You will use and develop your pre-existing creative skills, knowledge and competences within a strong theoretical framework, with practice and theory informing each other at every step of the way. You’ll explore media through research, live and immersive projects, academic essays, multi-media venues such as podcasts, blogs, social media platforms, video and audio-visual content, potential live events, and more.

This course addresses patterns of media production and consumption prevalent in the contemporary workplace, helping you to develop a wide range of skills, transferable knowledge and practical competences so you can thrive in relevant and current fields of employment, and in international settings.

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Please contact talentteam@coventry.ac.uk for more information about going on a placement or study abroad year.

Year 1

Basic concepts in media studies
Media history – an introduction
Writing media narratives
Contemporary issues in media – representation
Digital media – communities
Student creative project
Research methodologies
Academic practice
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Year 2

Intermediate concepts in media studies
Media and creative industries
Contemporary issues in media – socio-political discourse
Digital media – systems and networks
Media industry event
Options modules choose 1 from the following:
Film and screen studies
Technological change: issues and debates
Media activism and contemporary media
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Placement year
Professional enhancement year
International enhancement year

Year 3

Advanced concepts in media studies
Critical concepts in depth
Research design
Digital media – transnational identities
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Final coursework

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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