BA (Hons) International Marketing Top Up

Marketing is a core function of businesses which increasingly must be engaged with in an international context. It is a broad based subject that can include advertising, brand development, sales, market research and new product or service development.

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This final year top-up course is aimed at students from outside the UK with a business and marketing background. The course enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.

Studied full-time over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.

Coventry University has been ranked 15th best in the UK for ‘Business, Management and Marketing’ in the Guardian University Guide 2020, showcasing the quality of our courses in this area.

You must have successfully completed Years 1 and 2 of an equivalent course.

This course requires an IELTS score of at least 6.0 or equivalent. Pre-sessional English is available if required.

On successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue career options in marketing, advertising and digital marketing, as well as more general roles in business analysis, project management or sales management.

You could also go on to postgraduate academic study – at Coventry University, we offer a range of postgraduate marketing courses, including our International Marketing Management MSc, which could further develop the skills you will gain upon successful completion of this course. Please note that further study opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional costs may apply.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.