Coventry University - BA (Hons) International Marketing Top Up

Coventry University

BA (Hons) International Marketing Top Up

Marketing is a core function of businesses which increasingly must be engaged with in an international context. It is a broad based subject that can include advertising, brand development, sales, market research and new product or service development.

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This final year top-up course is aimed at students from outside the UK with a business and marketing background. The course enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.

Studied full-time over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.

Coventry University has been ranked 15th best in the UK for ‘Business, Management and Marketing’ in the Guardian University Guide 2020, showcasing the quality of our courses in this area.

Entry Requirements

You must have successfully completed Years 1 and 2 of an equivalent course.

This course requires an IELTS score of at least 6.0 or equivalent. Pre-sessional English is available if required.

Career Prospects

On successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue career options in marketing, advertising and digital marketing, as well as more general roles in business analysis, project management or sales management.

You could also go on to postgraduate academic study – at Coventry University, we offer a range of postgraduate marketing courses, including our International Marketing Management MSc, which could further develop the skills you will gain upon successful completion of this course. Please note that further study opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional costs may apply.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.

Course Details

The study of marketing is grounded in understanding and designing products and services that meet the needs of consumers, whether this is for profit, or to meet broader, non-profit social objectives. As part of this process, it is vital that the business environment is analysed and competitors understood, in order to successfully deliver services and products to the international market place.

Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.

You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.

This is a purposefully flexible course, which you can tailor to suit your interests, background or career aspirations.

Year 1

Mandatory modules
Marketing strategy
Global marketing

Mandatory language module
English for business Part 1 & 2

Optional modules (3 of the following)
Contemporary marketing issues
Brand and corporate communications
Enterprise & entrepreneurship
Globalisation in emerging markets
International HRM

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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