Coventry University - BA (Hons) Digital Media

Coventry University

BA (Hons) Digital Media

Love combining digital skills with creative storytelling? A Digital Media degree aims to provides you with a foundation of creative and technical skills that will help prepare you for a potential future career in immersive media, interactive film, digital marketing and much more.

  • Preparing you for a career in the fast-paced digital media, design and communications industries, this course will allow you to work on multiple live projects, exploring a range of multimedia forms, practices and platforms to create imaginative, cutting-edge content.
  • You’ll have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’ (subject to availability).
  • As a part of this course we provide you with your own Media Technology Pack. This pack gives you access to mobile working and learning 24 hours a day, and on some courses, includes a high quality laptop/tablet with prosumer software, or a communication device. The packs are on loan and when you have successfully completed your course, you can keep your pack, accessories and operating system (but not university-licensed software). See our terms and conditions.

Entry Requirements

A levelBBC
GCSEMinimum 5 GCSE's graded 9-4 / A* - C including English
IB Diploma31 points to include English at Higher level


You will be required to submit a portfolio via email or alternatively attend a showcase activity session or audition (as is appropriate for your course) which can be virtual or face to face, as is practical to arrange. Invites to send in your portfolio or attend these sessions will be sent directly to your contact email. Each application will be considered on its merits.

English language requirements

IELTS: 6.0 overall. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. For more information on our approved English language tests visit our English language requirements page.

Career Prospects

This course places your future employability at its core, so you will be well placed to go into a number of industries that require multi-skilled digital media professionals on graduation. Throughout your studies, you will develop your own Professional Practice Portfolio which you may use when looking for work.

Roles could include Digital Artists and Designers, Digital Project Managers, Creative Technologists, Web Developers, Content and Platform Developers, Digital Researchers, Learning Technologists, Digital Marketing and Business Professionals, as well as more traditional areas within the creative media industries.

Our Talent team could offer tailored career and enterprise support if you wish to seek employment or discuss professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur. 

We are committed to preparing you for your future career and giving you a competitive edge in the graduate job market. Our Talent team provide a wide range of support services which could help you when you choose to plan and prepare for your potential career in industry.

Course Details

Merging the creative and the technical, the Digital Media BA course will help you to develop skills and practices suited to a range of fields including the Internet of Things (IoT), immersive technologies such as augmented and virtual reality (AR/VR), and web, mobile and games app development.

The Digital Media BA course is different from a traditional programming or computer science course as its focus is primarily on creative production in the field of media using digital tools in 3D modelling, application development, immersive technologies, and audio and video production among others.

You will engage in practical hack labs, where you will work through the entire iteration process for digital projects such as reinventing classic arcade games or deploying mobile applications to a client brief. Using the principles of Agile software development, this will enable you to develop your project management and user testing knowledge and skills.

The course focuses on laying a flexible foundation of skills which will prepare you for a changing digital and technological landscape. On successful graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, web and mobile app development and, increasingly, in augmented reality/virtual reality development.

Year One

• Creative Digital Media: Context and Practice
• Digital Storytelling and Media Design
• Creative Hacklab
• Understanding Digital Media
• Web Design and Development
• Fundamentals in Digital Media

Year Two

• Contextualising Digital Media
• Professional Experience
• Digital Marketing and Campaigning
• Creative Hacklab Project
• Transmedia Practice
• Exploring Mobile Application Design
• Exploring Immersive Production

Final Year

• Media in Context
• Research and Development in Digital Media
• Final Digital Media Research Project
• Modeling and Animation
• Critical Game Design and Development
• Immersive Production
• Data Design and Visualisation
• Internet of Things in Digital Media
• Mobile Application Design and Development

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.