Cardiff Metropolitan University - Strategic Marketing Masters - MSc/PgD/PgC

Cardiff Metropolitan University

Strategic Marketing Masters - MSc/PgD/PgC

The broad aim of the program is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organizational and marketing environments. 

The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially about your own particular needs.

The MSc Strategic Marketing will provide this opportunity in several ways, from case studies, and projects through to the final thesis-orientated assessment. We believe this program gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education, and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.​

Entry Requirements

  • All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought.

  • Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent.


Career Prospects

The MSc Strategic Marketing program has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas:

  • Advertising/ Communications
  • Consumer behavior
  • Branding
  • Digital and E-marketing
  • Market Research
  • Media integration
  • International Marketing Strategy

Course Details

The Masters (MSc) programme will be awarded on successful completion of 180 credits: 120 credits of compulsory taught modules and either a 60 credit Dissertation, or a 40 credit Marketing Plan and a 20 credit optional taught module.

For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester).

For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters).


Consumer Behaviour: Knowing Your Consumer (20 credits)
Effective Brand and Advertising Management (20 credits)
Modern Marketing Research (20 credits)
Multi-channel Strategic Marketing (20 credits)
PR and Reputation Management (20 credits)
Strategic Global Marketing (20 credits)
Dissertation (60 credits) OR Marketing Plan (40 credits)

Optional Modules (20 credits)

Marketing Internship
In Search of Creativity, Innovation & Difference
Work-Based Learning

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.