The broad aim of the program is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organizational and marketing environments.
The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially about your own particular needs.
The MSc Strategic Marketing will provide this opportunity in several ways, from case studies, and projects through to the final thesis-orientated assessment. We believe this program gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education, and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.