The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing, and management principles to equip you for a career within the global fashion industry. The overall aim of the program is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organizations and marketing environments.
The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially about your own career needs.
You will gain critical insights into the needs and desires of fashion consumers, and understand the importance of brand marketing in the fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management, and fashion forecasting.
You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally, you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.
Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead, it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this program will give us the skills and knowledge to excel within the fashion industry by being equipped with the insights, education, and critical understanding needed to operate in what is a dynamic and ever-changing global industry.
