Cardiff Metropolitan University - Digital Marketing Management - MSc/PgD/PgC

Cardiff Metropolitan University

Digital Marketing Management - MSc/PgD/PgC

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Digital Marketing Institute and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.
  • How organisations engage and interact with Digital Customers.
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

Entry Requirements

  • All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.
  • Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent

Career Prospects

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:

  • Digital Marketing
  • Mobile Marketing

  • SEO Account Management

  • Web Analytics

  • Search and Social Media

  • Web Content Management

  • Digital Creative Development

  • Marketing Communications

  • Marketing

Additionally, the course is excellent preparation for continuing your study at MPhil or PhD level at Cardiff Metropolitan University.

Career opportunities after completing Digital Marketing Management

  • Digital Strategy Manager. Salary range.
  • Digital Content Marketing Manager.
  • Digital Marketing Project Manager.
  • Digital Marketing Lead.
  • Digital Media Manager.
  • Digital Content Manager.
  • Remarketing Manager.
  • Digital Marketing Program Manager.

Course Details

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PgDip) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Semester 1 (Certificate = Completing 60 credits):

Multi-channel Digital Marketing (20 credits)
Contemporary Trends in Digital Marketing (20)
Digital Content Creation and Copyrighting (20 credits)

Semester 2: (Diploma = Completion of stage 1 and an additional 60 credits):

Consumer Behaviour - Knowing your Digital Customer (20 credits)
Digital Analytics & Insights (20 credits)
Modern Marketing Research (20 credits)

Marketing Internship (20 credits)
In Search of Creativity, Innovation & Difference (20 credits)

Semester 3: Masters = Completion of stages 1 & 2 and either:

Digital Dissertation (60 credits)
Marketing Plan in a Digital Context (40 credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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