Canterbury Christ Church University - BSc Marketing

Canterbury Christ Church University

BSc Marketing

Marketing is the part of the business that communicates with customers and in such a competitive environment, this role has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor.

Our degree will give you both practical and the theoretical experience, so you gain the skills and knowledge necessary to embark on one of the many career opportunities in marketing.

You will gain a firm understanding of the day-to-day work in marketing and its wider contribution to the business. Applied projects on different aspects of identifying, understanding and satisfying customers’ needs. will give you the confidence and skills to put theory into practice.

Entry Requirements

A typical offer would be 88-112 UCAS Tariff points.

This course can also be studied over four years with an additional foundation year (Year 0).

For more information on the IELTS (International English language Testing System) requirements for this course

Course Details

You will learn the critical role marketing plays in keeping customers returning to an organisation. The course will help you put marketing in a wider business context, so you understand the role marketing plays in wider business and society.

You will explore areas including digital marketing, social media marketing, planning, consumer behaviour and global marketing and communications.

Year 1

Academic and Professional Marketing Development
Introduction to Marketing
Marketing Metrics
Introduction to Branding and Advertising
Managing People in Organisations

Year 2

Employability Skills
Marketing Communications
Digital Marketing
Marketing Research (PR)
Consumer Behaviour, Experience and Insights
Content Creation and Copywriting
Project Management (APM)
Digital Marketing Channels
Digital Marketing Channels

Year 3

Global and International Marketing
Marketing Planning and Management
Social Media Marketing
Brand Management and Communication
Individual Study
Intercultural Marketing Communication
New Venture Creation
Public Relations Planning and Strategy
Retail Strategy
Service Management
Dissertation (PR)
Business Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.