The advertising industry plays a key role in communicating between the company and its customers – both online, outdoor and through many different media and social media channels.
With the growth of digital media, advertising has becoming more challenging but to stand out from competitors, companies have turned to new and more creative approaches to make sure their brand is heard.
This course puts advertising firmly in context of wider marketing and business activity. It is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity with business strategy, how to create effective advertising messages, and how to produce convincing presentations to convey ideas.