MSc Marketing Management (Retail)

For graduates who want to switch subjects or careers, this Master's degree conversion program is perfect. The focus of the course is on understanding and applying concepts for running and marketing a retail business. We have been teaching this subject since 1989, and we have more than 700 alumni, many of whom hold senior managerial positions today. You will gain knowledge from academics with experience in the industry and active research agendas who have published ground-breaking studies on retail management and marketing issues.
You will gain an understanding of the modern retail environment and look at current issues in retail management and marketing, such as globalization and digital marketing.
By analyzing critically the growth and activity of international retail with the goal of applying this knowledge, you will develop the analytical skills necessary for operating and marketing in the global retail environment.

Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which are reflected in the Bournemouth University Business School experience.

CIM Strategic Partner

Bournemouth University is a Strategic Partner of the Chartered Institute of Marketing (CIM), which means you can gain professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing. 

Institute of Data & Marketing

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.

• A Bachelors Honours degree with 2:2 or equivalent in any subject.

   

• If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading.

   

A Master's degree is increasingly regarded as the entry qualification for high-profile retail roles because there is a demand for highly qualified professional retail managers.
The industry holds this course in high regard for producing graduates with strong analytical and practical skills in related issues. Since we first started teaching this subject, BU has earned a long-standing reputation for excellence. Around 700 retail graduates make up our sizable alumni base, which has facilitated the growth of excellent contacts and business opportunities within the retail and marketing industries.
You'll be equipped to take on roles like:

• Digital Merchandiser
• Retail Officer
• Head of Marketing
• Retail Marketing Manager
• Retail Manager.