This Master's degree is a conversion program designed for graduates who want to change subjects or careers. This course will teach you advanced techniques and methods for business and marketing management. Learn about specialist units that investigate current issues for today's marketers, as well as broader management units, to advance your leadership skills.
Through a 30-week placement, you will gain valuable industry experience and expand your network.
Learn from academics who are actively conducting research and have industry experience in areas such as consumer behavior, branding, and digital marketing.
Create a significant piece of self-managed research in an area of interest to you.
Take advantage of the opportunity to pursue a Chartered Institute of Marketing (CIM) professional qualification, which is highly valued by employers.
Course certification
The accrediting bodies for this course are well-known in the industry for promoting excellence and the highest standards, which is reflected in the Bournemouth University Business School experience.
Association to Advance Collegiate Schools of Business (AACSB)
The accreditation of the Association to Advance Collegiate Schools of Business (AACSB) is a mark of excellence that has been granted to less than 5% of business schools worldwide.
Chartered Institute of Marketing (CIM)
Bournemouth University is a Strategic Partner of the Chartered Institute of Marketing (CIM), allowing you to obtain a professional qualification as well as exemptions from the CIM Diploma in Professional Marketing.
