BSc (Hons) Marketing (with Foundation Year option)

This course will challenge you to consider innovative business strategies and practices. We'll teach you analytical and strategic thinking skills so you can think critically about marketing scenarios and make informed decisions. Gain industry experience and network by completing a 30-week placement anywhere in the world.
Prepare the industry by working on live marketing briefs for unit assessments.
You will gain practical knowledge such as pitching creative ideas, calculating marketing budgets, and planning marketing campaigns.
Guest lecturers from the industry and expert faculty will assist you in developing strong communication skills and cultural awareness, which are essential in today's marketing environment.

Foundation year: For UK students who do not meet the entry requirements for the degree course, we offer a foundation year. This additional year of study will provide you with a solid foundation in Marketing, boosting your confidence, knowledge, and skills in preparation for further study. You will progress to the full degree after successfully completing the foundation year.

Course accreditations

The accrediting bodies on our BSc (Hons) Marketing course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience. 

• Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide
• BU has Strategic Partner status with the Chartered Institute of Marketing (CIM), which means you can gain CIM professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing
• Upon successful completion of the Institute of Data & Marketing (IDM) accredited unit, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing. 

• 104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM.

• Foundation year:

   

  48-72 UCAS tariff points.
  +

• If English is not your first language, you will need IELTS (Academic) 6.5 with a 

  minimum of 6.0 in each component of writing, speaking, listening, and reading or equivalent.

The demand for versatile marketers is growing as more businesses of all sizes recognize the value of having a comprehensive marketing strategy. This course will give you all of the skills you need to succeed in this competitive industry, and the 30-week (minimum) work placement will provide you with an invaluable opportunity to gain experience and network before graduating.