Bournemouth University - BA (Hons) Marketing Communications with Public Relations (with Foundation Year option)

Bournemouth University

BA (Hons) Marketing Communications with Public Relations (with Foundation Year option)

Gain a thorough understanding of marketing communications with a focus on public relations in particular. Establish long-lasting connections and a good reputation by communicating with the various organizational stakeholder groups and achieving win-win outcomes. Develop your abilities in crisis communication, influencer relations, event management, and strategic public relations management. Work on real industry briefs for unit assessments and gain knowledge from experts who annually present guest lectures and workshops.
collaborate with staff to develop academic and professional research and consulting projects for business clients.
You can select the marketing communications course that best suits your interests and career goals after your first year.
Complete a work placement anywhere in the world to strengthen your CV, put theory into practice, and make great contacts for the future.

Foundation year: For UK students who do not meet the entry requirements for the degree course, we offer a foundation year. This extra year of study will provide you with a solid foundation in the media and communication skills required for this course, as well as boost your confidence, knowledge, and skills for further study. You will progress to the full degree after completing the foundation year.


Course accreditation

BU is an Accredited Teaching Centre of the UK’s professional public relations industry body, the Chartered Institute of Public Relations (CIPR). Being accredited distinguishes our public relations degree in the industry as leading in the field. This partnership allows you to obtain a practice-focused certificate in public relations during your time at BU. 

BU is also a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership allows you to gain professional qualifications through the CIM Graduate Gateway.


Entry Requirements

  • 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM.

  • Foundation year:

     

    48-72 UCAS tariff points.

     

  • If English is n

    ot your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening, and reading, or equivalent. 

Career Prospects

This course will provide you with all of the skills you need to advance in this thriving industry, and the work placement will allow you to make contacts and build relationships with those already working in the field.
You could take on the following roles:

  • Account Executive
  • Communications Manager
  • Executive
  • Media and PR officer
  • Publicity Co-ordinator
  • Senior Publicist and Strategist.

Course Details

This degree has been developed to give you a solid understanding of how theory guides innovation and creativity amongst communication with stakeholders, influencers, and its role in organisational reputation. 

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Foundation Year

Core units:
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Media Work

Year 1

Core units:
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Digital Essentials
Consumer and Stakeholder Principles
Integrated Marketing Communications

Year 2

Core units
PR Concepts & Influencer Relations
PR Events
Marketing Communication Campaigns in Practice
Research Principles and Practice
Content Creation
Brands and Branding

Final Year

Core units:
Strategic Management for PR
Reputation Management and Crisis Communication
Dissertation
Options units (choose two)
Behavioural Economics
Brand Meaning
Consumer Insights
Corporate Communications
Influencer Marketing
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Relationship Marketing
Social and Intercultural Communication
Social Media Management

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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