Gain a thorough understanding of marketing communications with a focus on public relations in particular. Establish long-lasting connections and a good reputation by communicating with the various organizational stakeholder groups and achieving win-win outcomes. Develop your abilities in crisis communication, influencer relations, event management, and strategic public relations management. Work on real industry briefs for unit assessments and gain knowledge from experts who annually present guest lectures and workshops.
collaborate with staff to develop academic and professional research and consulting projects for business clients.
You can select the marketing communications course that best suits your interests and career goals after your first year.
Complete a work placement anywhere in the world to strengthen your CV, put theory into practice, and make great contacts for the future.
Foundation year: For UK students who do not meet the entry requirements for the degree course, we offer a foundation year. This extra year of study will provide you with a solid foundation in the media and communication skills required for this course, as well as boost your confidence, knowledge, and skills for further study. You will progress to the full degree after completing the foundation year.
Course accreditation
BU is an Accredited Teaching Centre of the UK’s professional public relations industry body, the Chartered Institute of Public Relations (CIPR). Being accredited distinguishes our public relations degree in the industry as leading in the field. This partnership allows you to obtain a practice-focused certificate in public relations during your time at BU.
BU is also a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership allows you to gain professional qualifications through the CIM Graduate Gateway.