Create persuasive communications and campaigns that make use of marketing, advertising, digital media, and PR. Develop strategic skills and learn how to use the marketing communications toolkit to the best effect for clients and organizations. Adapt to a variety of roles in the industry by developing a critical understanding of integrated marketing communications.
Work on real industry briefs for unit assessments and gain knowledge from experts who present guest lectures and workshops every year.
collaborate with staff to develop academic and professional research, as well as consulting initiatives for industry clients.
You can select the marketing communications course that best suits your interests and career goals at the conclusion of your first year.
Graduate with a BU degree and more
BU is a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway.
As a BU Marketing Communications student you'll also have the opportunity to organise the annual Mike Warne Event in your final year. This is the only student-organised event in the CIM’s national event programme, bringing together leaders in the industry.
